Rivian details unique renewable energy matching initiative for R1 buyers

Rivian has launched a unique renewable energy matching program for purchases made this year, coming on the heels of the electric vehicle (EV) maker’s latest carbon footprint report.

On Monday, Rivian announced a new program in which it will power up to 10,000 miles of driving with 100 percent renewable energy when buyers take delivery of a new or pre-owned R1T or R1S unit by the end of the year, as announced in a post on X on Monday. The manufacturer details the plan further on its website, adding that it is committed to purchasing 4.8 MWh of renewable energy certificates (RECs) from U.S. wind and solar projects for every vehicle it sells between now and December 31.

“Renewable energy matching allows people and companies to support the creation of more renewable energy on the grid, with the end goal of powering all of our electricity consumption from cleaner and renewable sources,” Rivian writes on the web page. “A matching program is a commitment to measure or estimate electricity consumption, and ensure the amount of renewable energy we develop, source, or purchase, matches or exceeds the amount consumed over the same time period.”

Let’s make a bold move for a brighter future. We’re powering up to 10,000 miles of driving with 100% renewable energy when you take delivery of a new R1S or R1T by the end of the year. Read more about the renewable energy projects supported by the Rivian community.… pic.twitter.com/Mvpf8PvLmQ

— Rivian (@Rivian) September 23, 2024

Matching will still apply to owners who are already receiving 100 percent renewable energy from charging through sources like the Rivian Adventure Network.

The program seems to be the first of its kind, as it attempts to encourage climate-motivated buyers to make a purchase under the promotion to help support increased renewable energy developments for the company. While it’s not exactly a direct incentive program, it could prove to be a good tool for the company reaching customers who are especially focused on EVs for moving away from fossil fuels.

Rivian also shared its carbon footprint report for the R1 Gen 2 last week, reporting that it reduced vehicle carbon footprints by 15 percent with the updated EV designs. The company is also aiming to launch a product with half the lifecycle carbon footprint as the 2022 R1 line by 2030, and it plans to continue releasing these carbon footprint reports to measure progress.

In June, Volkswagen announced an investment of $5 billion into Rivian, in order to partner on the development of software and potentially a joint venture to build EVs. Rivian also gained approval to expand its Normal, Illinois factory last month, set to help the automaker prepare for production of the upcoming R2 lineup.

Tesla’s Elon Musk questions Volkswagen’s Rivian investment

What are your thoughts? Let me know at zach@teslarati.com, find me on X at @zacharyvisconti, or send us tips at tips@teslarati.com.

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