Tesla Semi fleet real-world observations shared by PepsiCo

Tesla Semi program Senior Manager Dan Priestley and PepsiCo Electrification Program Manager Dejan Antunović’s talk at the 2024 IAA Transportation expo in Hannover, Germany provided a lot of insights into the real-world applications of the production Semi. As per the two managers, the Tesla Semi has so far been performing really well for PepsiCo’s business. 

During their talk, Priestley highlighted that Total Cost of Ownership (TCO) is the baseline for every decision made by the Tesla Semi team. This could be seen in the company’s efforts to drive down the cost of the Semi, which is evident in Tesla’s use of identical components—such as displays and powertrain pieces—as other Tesla products. Ultimately, Priestley noted that efficiency is the biggest lever in driving down the TCO of the Semi. 

The PepsiCo manager, for his part, explained that the adoption of the Tesla Semi in the company’s fleet has been a lot smoother than he expected. Truck drivers have received the vehicle really well. Antunović shared an anecdote about a veteran PepsiCo truck driver who, after driving the Tesla Semi, noted that he would never go back to diesel trucks. 

Here’s the full discussion of Tesla Semi lead @danWpriestley and PepsiCo’s Dejan Antunović from IAA today.

I’ll also share what I learned directly from Dan in another post below, but here’s what stood out to me from this 25-minute insightful talk, with timestamps:

01:08 PepsiCo… pic.twitter.com/mw5QredxCj

— Jaan of the EV Universe (@TheEVuniverse) September 18, 2024

The Tesla Semi is used in several of PepsiCo’s fleets. The snack and beverage giant essentially operates three fleets: Pepsi Beverages’ local delivery fleet, which operate in cities and travel about 150 km (93 miles) or less every day; Pepsi Beverages’ Transport fleet, which are regional and travel up to 800 km (497 miles) consistently; and Frito-Lay, which transport lighter loads over regional routes. 

So far, PepsiCo’s Tesla Semi fleets are operating from three depots—one in Modesto; another in Sacramento; and another in Fresno, California. The Modesto depot operates 15 Tesla Semis that run regional long-haul routes, while the Sacramento depot operates 21 Tesla Semis, 18 of which are running local routes and 3 of which are running regional long-haul routes. The Fresno depot operates 50 Tesla Semis, 45 of which are used for local routes and 5 of which are used for regional long-haul routes. 

Overall, the conversation between Priestley and Antunović highlights the idea that the Tesla Semi is already a viable replacement for conventional Class 8 trucks today. While there are still challenges for now, the Tesla Semi’s performance and total cost of ownership are already enough to make the vehicle a compelling investment for businesses. 

Watch the Tesla and PepsiCo managers’ conversation in the video below. 

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