Carolyn Howard-Johnson has nearly three decades of retail experience plus oodles more in the fields of journalism, public relations, publishing, and marketing. She consults in the three Ps: publishing, promotion and publicity and is the author of the multi award-winning HowToDoItFrugally series of books for writers and retailers. Howard-Johnson founded and operated stores ranging from home décor to gifts to antiques and other collectibles. She owned and operated the souvenir shop at the world renowned Santa Anita Race Track. She has served on the boards of directors of the malls where her stores were located, of the boards of cooperative catalogs her stores utilized, and periodicals like Gift Beat. She also served on the California Gift Show board of directors. Howard-Johnson was named Woman of the Year in Arts and Entertainment by members of the California Legislature. The American Business Women’s Association (ABWA) Impact Council also named her Woman of the Year and Pasadena Weekly honored her for literary activism. Her Web site is www.HowToDoItFrugally.com.