11-year-old’s Black-owned doll brand makes Amazon’s Toy Book for 5th year in a row

Orijin Bees, the award-winning brand co-founded by 11-year-old Esi Orijin, continues its streak of inclusion and representation with a feature in Amazon’s Toy Book for the fifth year in a row, celebrating its inclusion-focused dolls and plush collections. Notably, two of the brand’s collections — Baby Bee Doll Collection and Cuddle Bees — have earned honors as part of Oprah’s Favorite Things, applauded for their authentic skin tones and curls.

Everyone can shop the full range of Orijin Bees dolls and plush toys directly from the brand’s online store, OrijinBees.com, which remains a hub for their latest collections, inclusive options and meaningful gifting programs. Orijin Bees’ ongoing recognition from major retailers and media affirms its dedication to our community to diversify the toy aisle and empower children everywhere.

Orijin Bees’ direct-to-consumer website has played a pivotal role in the brand’s growth, serving as both a primary sales channel and a dynamic platform for community engagement. The company’s strategy of connecting with customers through its own site has allowed Orijin Bees to build lasting relationships with families and supporters, enabling personalized service, direct feedback, and the sharing of stories and photos from families all over the world. Many parents have expressed gratitude for finding dolls that truly represent their children, and Orijin Bees proudly features these stories and customer images to inspire others.

Online sales were a major driver of the brand’s early success, before it gained wider distribution through major retailers. This direct access allowed the brand to quickly respond to the needs and suggestions of its growing customer base, refining its products and adding new features based on real community input.

The connection fostered by the direct-to-consumer model goes beyond commerce: Orijin Bees uses its website as a hub for educational resources, giving initiatives and news about upcoming collections. The site offers parents a chance to join exclusive gifting programs, participate in charitable initiatives like the Get One Gift One program, and stay informed about things happening in the toy industry. This direct link has enabled Orijin Bees to create not only award-winning products but also a supportive and empowered community centered on inclusion and celebration of all children.

Learn more about the dolls at OrijinBees.com.

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