Becoming an Instagram Influencer – Tips from Valerie Grand

Valerie Grand is a Swiss Instagram star and influencer who made it big within a year. She started from nothing and now has more than 100k followers. She is a content creator and a social media influencer who works at her parent’s hotel as a receptionist but soon wants to release her own collection. Born in Geneva, Switzerland, she has always been into leading an active lifestyle and shares her fashion and lifestyle photos on Instagram. So, how did she gain this much success in this field? Here are a few tips from Valerie on how to become an influencer.

1) The Key to Becoming an Instagram Influencer: Be Authentic and Passionate

The passion you feed for your theme (s) is the key to your future success. Through your photos, you must be able to communicate your personality and your opinions to your community.

If your parties are open to discussion, keep in mind that this is far from being a bad thing. On the contrary, consider that, in your own way, you are moving the debate forward.

Staying authentic and consistent throughout your climb on Instagram is also very important. To do this, be sure to keep a clear editorial line and stay true to your niche. This will give you some credibility with your audience. Moreover, by knowing your subject on the fingertips, you will be able to bring a real added value to your followers.

2) Define your positioning

Even if you might be tempted to go headlong, remember that a good segmentation of your audience is paramount. We are talking here about identifying the main trends of your account. Performing this targeting will then allow you to specialize in your content. To illustrate this point, let’s take a simple example:

You are an instagrammer and post regular snapshots of your travels and graphic achievements. We can segment your audience into two main trends: “travel/lifestyle” and “art.”

This step gives you the opportunity to build a targeted community, and thereby increase your reach to a qualified audience.

3) Be curious

The acquisition of real expertise is intrinsically linked to good information and competitive intelligence. Indeed, constantly staying on the alert will allow you to build rich and interesting content to share with your Instagram community. You will then gain legitimacy and know which angle of attack to produce your content.