5 Things You Need to Know to Make Your Marketing Succeed

                                                        Photo by Austin Chan on Unsplash

Discover proven ways to navigate the complexities of modern marketing, and position your brand for success, using tried and tested tips from award-winning publicist Margot Black.

In today’s brand-aware marketplace, where consumers are more informed and selective than ever, the success of your marketing strategy hinges on understanding and executing key principles. 

To thrive, businesses must break down and master the essentials that drive effective marketing.  

Margot Black, CEO/Founder at BlackInkPR.com, is a seasoned media professional who believes that by focusing on targeted engagement, innovative tactics, and data-driven decisions, you can craft a compelling narrative that resonates with your audience. 

She delves further into the crucial elements that are imperative for any brand looking to flourish in her new book, “Life’s a Pitch, How to Win What You Want in Business and in Life”. She explains how to craft the perfect pitch, charm the toughest of critics, and nail that media appearance like a boss using tried and true, winning publicity, marketing and branding strategies .

Here, Margot shares her top five strategies for success.

Clarity

A confused mind never buys. If you confuse people, they will walk away, they will never buy. And that’s not their fault – it’s your job to organize everything in your funnel flow. Be brief, be engaging, and speak of the benefits to your customer and how you can help them. 

Marketing

It sounds simple but it’s true – all business problems are marketing problems. You need to check your marketing and the flow of it to see where people are dropping off. Find where they lose interest and fix it. 

Survey your customers and potential customers, try new things to keep your marketing fresh, and offer incentives for engagement, testimonials and user generated content at every turn. 

Visibility

The number one thing most marketing needs is increased visibility, whether organic or paid, or sponsored or in tandem. That’s a big thing. You’ve got to work consistently on the visibility to keep leads and new customers flowing in, and to also keep you relevant. If you don’t have enough visibility, you will look stale quickly in today’s market and this is especially true when it comes to social media.

Values 

Values are the guiding principles that steer every decision you make in life and business. In business, having a clear set of values will help you make choices that align with your vision, mission, and goals . You want to ensure that your values and actions match—that’s when true success comes to fruition. 

Being clear on your values will help you make choices that work for you . You want to make sure that your values are so clear that others are able to select you because it aligns with their values (even though many don’t even know what they are). Values anchor you and your team in the direction that you want so that the wind doesn’t just carry you randomly. You always have an aim. 

Pitching

Pitching is not just about having a scripted sales pitch or a polished elevator pitch. It’s not just about having a great product or service, or even having a charming personality. It’s about mastering the art of persuasion—the ability to connect with your audience, understand their needs and desires, and create a mutually beneficial relationship that leads to long-term success.

Your job is to go out there and to keep pitching to give yourself possibilities and opportunities—you essentially have to open your own business faucet because nobody else will open it for you.

Life’s A Pitch: How to Win What You Want in Business and in Life, by Margot Black, is available from Amazon