On Instagram, do you often ask yourself how to stand out, how to capture attention, and how to generate more engagement? Don’t worry; you’re not the only one! With its increasingly intelligent algorithm, its multiple evolutions, and the stiff competition which reigns on the platform, it is not always easy to know how to go about it! To help you, we suggest you review together what a GOOD engagement is based on in 2020, and we will share seven tips to boost your Instagram engagement.

What is Instagram engagement? And above all, why is it very important?

If the platform is more competitive, then it is more difficult to find a place in the sun on Instagram, this social network remains nevertheless the best place to allow you to:

• promote your brand
• gather loyal Instagram followers
• Build a community that supports your business!

And to be able to take full advantage of all that Instagram has to offer, you need to focus on Instagram engagement.

Having a good Instagram engagement boiled down to having a good number of likes under its publication. And it is this number of likes which, ultimately determined, demonstrated the quality of your content in the eyes of all (rightly or wrongly).

But you are aware that Instagram has decided to hide the public display of the number of likes. This measure is still spreading today, and not all accounts are benefiting from it. It is nevertheless clear that this decision taken by Instagram has greatly contributed to affect our new way of assessing what is “good content” and good Instagram engagement.

Also, following the various evolutions of the platform and its algorithm, we suggest you make a quick point on what now matters when we talk about Instagram engagement (story, being connected, and talking about the same thing).

The commitment on Instagram corresponds to the level of user interaction with an account. In other words, the more users interact and spend time on a post or a Story, the higher the level of engagement of this post or story. In this case, we will, therefore, speak of “good engagement” and, therefore, of “good content.”

And here are all the brands of interactions that you must take into account today to assess the quality of your Instagram engagement:

• the likes
• comments
• the shares
• videos
• the reactions
• responses to stickers
• the DMs

In other words, these are all these indicators that will tell you how much your post has been of interest to the eyes of your community. And it is also these indicators (even if there are others too) that will influence the algorithm and its choice to put you more or less ahead.

Finally, apart from its impact on the algorithm, why is Instagram engagement so important?

Because it allows you to create conversationsand that you are there for that!

Remember that in the social network, there is “social.”

Strategies to boost Instagram engagement

Well! Now that you are, we are sure, at the clear that your content should be unique to boost your Instagram engagement, let’s get to practice!

1. Create “savable” content

2. Use Instagram Story Stickers to start conversations

3. Regularly add a touch of novelty to your content

3. Add a little fun to your posts and stories easily

5. Be open and share with your community in a vulnerable and authentic way

6. Write longer descriptions

7. Put in place an effective hashtag strategy in 2020

5 Pro Tips to Boost Visibility on Instagram

Many brands were shaken by the update of the Facebook algorithm, which resulted in a drop in organic reach. You may have noticed that your Instagram content is undergoing the same fate. What’s going on? Will Instagram’s algorithm get as rough as Facebook’s for your organic reach?

It is difficult to answer “yes” or “no” to this question. But it is obvious that Instagram wants to offer better content to its users and good posts that are successful, relating to the interest of your subscribers.It is still possible to have excellent organic visibility on Instagram! How? ‘Or’ What? Discover our five ways to optimize your performance and your reputation on Instagram.

1. Improve the quality of your photos

Your account must offer highly qualitative content to get benefit from a good ranking on Instagram. The observation is clear; the most popular and most shared content on Instagram is the one that is visually engaging. Your photos should be bright and surprising so that people can’t help liking and commenting on them.

2. Continue to publish consistent stories

It seems that stories have no influence on Instagram’s algorithm. Why continue to publish them? First of all, it is the most popular type of content on the platform. Instagram Stories has just exceeded 500 million daily users!

This format also places your brand’s account in the top position in your followers’ news feed. This is good for engagement and conversion, as your subscribers will be constantly encouraged to view your stories.

On the other hand, do not choose between stories and regular posts. You need to ensure consistency between these two formats. For example, post a photo of a product in the news feed by inviting your followers to view your story. In the latter, detail this product so that Internet users know more about its functions, its use, and its qualities.

3. Publish more video content

By 2022, mobile video will account for 79% of total mobile data traffic.

For now, the organic reach of videos is no greater than that of photos on Instagram. However, we know that Internet users greatly appreciate this format and that, according to forecasts, this preference will increase!

Furthermore, if your goal is to get more eyeballs, nothing better than an autoplay video to catch the eye of your subscribers, if you want your community to spend as much time as possible interacting with your account, the video is perfect.

4. Organize more Instagram Live

Like stories, live video has no specific impact on the Instagram algorithm. However, Instagram Live generates notifications that are placed at the top of your followers’ news feed.The beauty of live video is above all its spontaneity; you produce something simple and improvised. This means there is less pressure for professional and neat content.

The more interesting your live shows, the more your followers will talk about you, tag their friends in your live videos, which will have an immediate effect on your visibility.

5. Create captions that inspire action

Instagram’s algorithm prioritizes engagement. This means that Instagram likes and comments are really valuable to appear in your followers’ news feed.

You should encourage interaction as much as possible by asking questions of your community, inviting discussion, encouraging them to express their opinion on a product, or to tag a friend.

You don’t have to create more content to boost your visibility on Instagram but publish better. Use all the formats offered by Instagram (photo, video, story, live) while keeping a certain consistency, bring added value to your community, and you will be able to keep (or even increase) your visibility on the social network.