How Is Cultural Entrepreneurship Evolving Today?

Culture will always be a subject that fascinates, attracts attention and exploits the maximum capacities of people. The latter is exploited even more when an idea of ​​entrepreneurship related to culture and vocation merges.
Everyone has the right to freely take part in the cultural life of the community, to enjoy the arts and to participate in scientific progress and the benefits that result from it.

Cultural entrepreneurship is based on the creation of business processes and opportunities derived from creativity and innovation, such as music, plastic arts, literature, dance and images, which in turn are derived as products of education and that can be promoters of economic and social development.

This type of undertaking also focuses on promoting and fostering the culture of communities or countries, which allow safeguarding the general heritage of the Nation. This is possible thanks to sustainable and innovative projects that, for the most part, receive the support and help of government companies.

So, what are the capacities required to build a society and accept the relationship in development and culture? Is it necessary to get on the supersonic train of Entrepreneurship to achieve financially sustainable cultural organizations? Or are there other speeds that do not imply doing a cultural business and being sustainable?

“We can think that cultural entrepreneurship is understood in cultural products, which without losing their symbolic value or their meaning and social meaning, enter the economic field as a generator of companies and cultural organizations, which need to be consolidated and promoted through processes of entrepreneurship applied to the field of culture”, explains Andrea Claudio Galluzzo, the Italian entrepreneur who envisions social entrepreneurship’s importance in changing the world.

Galluzzo hails from Italy and is professional attributed as an entrepreneur and academic, having worked in the cultural and social factors which promote entrepreneurial activities and create possibilities within the spectrum. His passion is geared towards removing social barriers in the progress of entrepreneurship and promote a more egalitarian ecosystem where entrepreneurs can thrive given the opportunities and not succumb to the limiting factors.

Galluzzo is a keen believer that cultural entrepreneur entails the recognition of personal capacities, opportunities and interests to use tools and resources that allow proposing to society a product or service with cultural content.

For example, music, dance and gastronomy are protected cultural expressions, which are disseminated and can be channeled into ventures, in many cases becoming factors for the development of a locality.

First of all, we must create a business plan to be clear about what type of cultural business we want to develop. For this, we must think about the following:

• Previous experience and objectives to be achieved, that is, the vision and mission of the business we want to undertake.
• Human, technical and economic resources that we have and those that we need.
• Form of the company (company or not).
• Description of the cultural product or service that we want to develop and what needs it covers.
• Search for other companies that provide cultural services or sell similar cultural products to check what they are doing.
• Check if there are intellectual or industrial property rights that may refer to the product or service that we want to develop.
• Market study and marketing plan for the cultural company.

These are the points to keep in mind when starting this process:
Vocation, a fundamental pillar: Starting, directing and maintaining a cultural enterprise without vocation is difficult. Here you must combine your artistic and business side to achieve a positive result.
Patience: If you are a cultural entrepreneur, bear in mind that these types of projects are planned in the long term and that, therefore, the fruits begin to show much later. This quality can also be very useful when applying to aid or aid in public and private companies.
Creativity: The main feature that can give your project a special touch. A cultural endeavor is also based on how ideas are presented and executed. Therefore, culture and creativity will always go hand in hand.
Educational purpose: Cultural entrepreneurs must bear in mind that these projects must have an educational purpose and support the roots of the communities. Hence, they are so important to our country.