6 Ways to Boost Fan Engagement With AI

The fan engagement market is a billion-dollar industry. 

According to statistics by Future Market Insights, the global fan engagement market size was estimated to be worth USD 5.24 billion in 2023. The industry is projected to hit USD 27.3 billion by 2033, recording a compound annual growth rate (CAGR) of 17.9% during the forecast period. 

Right at the center of that monumental growth is artificial intelligence (AI). 

AI has revolutionized how sporting companies and entertainment franchises interact with their fans. This innovative technology has played a central role in providing a channel through which various entities engage their fan base. 

But for brands that haven’t tapped into AI’s transformative powers, it’s natural to wonder if the technology truly lives up to its claims. Well, this article shall attempt to put those doubts to rest. 

Read below to uncover the top six ways to boost fan engagement with artificial intelligence.

 1. Enhance Fan Experience With AI Chatbots

Chatbots have had a dramatic impact on improving customer experience. While these tools have been around for years, they garnered mainstream attention following the release of OpenAI’s ChatGPT. 

AI-powered chatbots especially stand out for their superior accuracy at analyzing user instincts based on learned information. These tools can enhance smooth communication between sporting entities and their fans. 

Most chatbots can accurately reply to fan queries, offering help where human support is otherwise unavailable. Some are also designed to tackle common issues, such as match predictions. 

More advanced chatbots like Foxy.ai are engineered to generate lifelike images of renowned celebrities. Companies can use this service to keep fans engaged by treating them to simulated performances by their favorite influencers.

2. Customize Fan Recommendations With AI

This is one of artificial intelligence’s most significant use cases. 

AI, often working in combination with machine learning (ML), can gather and store massive volumes of fan data based on their previous interactions with such systems. The learned information can be handy in tailoring products and content to each user. 

For instance, assume that a fan has specific preferences when shopping for sporting merchandise. The brands behind such products can leverage artificial intelligence to gather information on each visitor to its e-commerce store. 

AI would then use the collected data to point each fan to products or experiences likely to catch their fancy.

3. Generate Content and Marketing Copies From Scratch

Companies invest millions of dollars in content marketing. Whipping stellar content also takes a great deal of time and effort, which can be grossly inconvenient when you need to come up with a marketing copy on short notice. 

Fortunately, this is another area where artificial intelligence deployment has proven remarkably useful. 

AI can help you generate compelling marketing copies that passionately appeal to your fans’ pain points. You simply need to find suitable generative AI software and prompt it appropriately. 

Most generative AI tools create articles, blogs, and advertisement copies using text-based commands. Some advanced models like Foxy go as far as letting you generate realistic but 100% original images, videos, and sound effects.

4. Augment Video Editing With AI

Video editing is one of AI’s underutilized potentials. It’s particularly significant for prerecorded matches. 

Sports content creators can deploy artificial intelligence to create ultra-clear and super-realistic videos with minimal human assistance. Such footage could then be posted on the websites of relevant sporting teams for continued engagement. 

Note that manual video editing is a time-intensive endeavor that often calls for technical expertise. By automating the video editing process, creators can explore other useful ways to improve their content’s engagement. 

Similarly, sporting companies won’t need to worry about losing fans due to low-quality, unrelatable footage. 

5. Spice Up the eSports Experience With AI

AI’s ability to study fan preferences and issue personalized recommendations can be instrumental in charging up esports engagements. 

Artificial intelligence can craft an enriching esports experience by tweaking games to suit specific players. 

A fan doesn’t need to trawl the entire system searching for their preferred games. Provided that they’ve been there before, AI will effortlessly modify the listings to display games the user might love. 

More exciting is that AI doesn’t only offer suggestions for fantasy sports gaming. These systems may also alter an entire user interface to enhance interactiveness. This can endear fans further to their real-life sporting teams and athletes. 

6. Create a Data-Driven Fan Base With AI

Artificial intelligence and machine learning can effortlessly analyze your fans’ likes and dislikes. These systems could then utilize the collected information to build a data-driven fan community. 

For instance, a sports betting company might use artificial intelligence to build a community consisting predominantly of English Premier League (EPL) fans. The brand would only need to rely on accurate and timely recommendations generated by the AI programs in its system. 

AI lets sporting brands filter out all the noise by creating communities relevant to their fans’ preferences. 

This can provide an environment of shared interest, fostering meaningful interactions between a sporting entity and its fans.

Final Word

In fan engagement, artificial intelligence is both a contemporary and futuristic technology. AI can play an integral role in analyzing current fan data, allowing companies to leverage such information to stand out in a cut-throat competitive market. 

Integrating artificial intelligence into your processes can make a significant difference in boosting fan engagement. Despite the moral and ethical issues surrounding AI adoption, the perks of adopting AI far outshine the drawbacks.