British Standard Type collaborates with Yinka Ilori for new typeface

From the Personal Branding Blog

In an exciting new venture, British Standard Type has collaborated with British-Nigerian artist and designer Yinka Ilori MBE to create a fresh typeface, Yinka Sans.

The typeface comes in two vibrant styles: Yinka Sans Ultra and Yinka Sans Shadow, both heavily inspired by Ilori’s rich heritage and distinctive aesthetic, rooted in traditional Yoruba parables and Nigerian geometric fabric patterns.

Yinka Sans Ultra, the first variant, embraces modern simplicity with crisp, clean lines, a nod to the minimalist approach of British design.

Contrarily, Yinka Sans Shadow is a bold and daring typeface adding depth and dimension through shadow mimicking the intricate layers in African textiles.

This launch injects even more peculiarity into the portfolio of British Standard Type, exemplifying their dedication to promoting diversity in design.

As part of the collaboration, proceeds from sales of the typefaces will support a charity chosen by Ilori, demonstrating their joint commitment to meaningful design and social responsibility.

Ilori, seeking a unique and consistent typography for his projects, chose British Standard Type for its playful yet modern sans-serif elements.

He admired the versatility and fun nature of the typography, which offered just the right balance of eccentricity and modernity, helping him build a solid brand image and making his designs instantly recognizable.

Likewise, the boldness and vibrant colors of the typeface match Ilori’s dynamic creativity, encouraging a sense of community and joy. It’s unique and pulsating, yet remains user-friendly and engaging.

In developing Yinka Sans, the British Standard Type team played with varying rhythmic patterns and shapes, creating a refreshing blend of bold and readable elements that adapt seamlessly to different mediums.

The result is a font style that doesn’t just convey words but communicates messages with a high visual impact.

Yinka Ilori collaborates for unique typeface

Its distinct charm shines through, whether in graphic illustrations, web interfaces, or branding materials.

The balancing act of design and practicality was no small feat. Meticulous refining of each curve and detail ensured that Yinka Sans Ultra and Shadow would display well on various screens and sizes, while also maintaining their distinct appeal.

The successful design of Yinka Sans Ultra and Shadow is a testament to British Standard Type’s talent and creativity, encapsulating a harmony of form and function that not just conveys information, but also the identity of the brand expressing it.

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Source: https://personalbrandingblog.com/british-standard-type-collaborates-with-yinka-ilori-for-new-typeface/