Gamified Sweepstakes: How Gaming Mechanics Enhance Prize Competitions

Gamification technologies and tools are essentially marketing strategies that business operators use in numerous industries to encourage customers, consumers, and users to engage more with their websites via a range of fun, free, and immersive activities. 

When applied successfully, the gamification marketing strategy can lead to an increase in revenue. Entertaining and interactive gamification elements are also designed to reward people for their active participation, and the aim is to stop them from looking elsewhere to spend money. 

The other aim is to make these sites more enjoyable to visit.

Here is a closer look at how gaming mechanics used by iGaming operators enhance prize competitions on sweepstakes casinos, which are also known as social gaming sites or social casinos. 

What Are Sweepstakes Casinos?

Sweepstakes casinos are essentially the ideal, risk-free alternative to regular online casinos. In other words, unlike regular casino sites, where you must deposit real money to play their games and gamble with that money, no deposit is necessary on sweepstakes casinos because they are not classed as real money gambling sites. 

Instead, you can use their two-coin virtual currency system to play games, neither of which has any monetary value in the real world. Those coins can be used to play any of their games. 

You will typically receive free Gold Coins and free Sweeps Coins when you sign up, and if you run out of Gold Coins, they can be topped up by asking the customer support. 

You can learn more on promoguy.us about how easy it is to top up your coins for free when you run out. Their experts also have the latest information about today’s safest sweepstakes casinos and details about the generous new player welcome bonuses. 

The FREE GOLD COINS on these sites CANNOT be exchanged or redeemed, and they also can’t be used to play in casino tournaments where you can win real-world prizes, including cash prizes, the latest electronic gadgets, luxury vacations, store vouchers, merchandise, and other prizes. 

In comparison, the Sweeps Coins CAN be used to win real-world prizes and play in online slot tournaments, but when these ones run out, they won’t be topped up for free. Instead, you can purchase more in bundles/packages using a trusted online payment method, such as PayPal, Visa, or even cryptocurrency. In other words, any cash prizes you win using Sweeps Coins can be redeemed/withdrawn.

Which Gamification Strategies Are Used by Today’s Most Trusted Sweepstakes Operators?

To increase player engagement, boost customer retention, enhance the experience, and make these social casino sites more fun and engaging for fully registered members, iGaming operators (i.e., the businesses that own sweepstakes casinos and other real money betting sites) employ various sophisticated gamification tools. 

For example, when you sign up to a social gaming site and claim your initial sign-up bonus, the fun and freebies don’t end there. 

You can also generally take part in fun daily log-in bonuses for free to win free Gold Coins, Sweeps Coins, free spins for selected online slots, and various other freebies, such as free online scratchcards or free chips to play selected table and card games. 

Some of the other gamification elements are the following:

• VIP loyalty rewards programs

• daily, weekly or monthly prize draw raffles

• bonus drops, prize-packed online slot machine tournaments

• network-wide promotions, such as Pragmatic Play’s Drops & Wins promo (and a range of other challenges and leaderboards)

The way it normally works is that the more on-site challenges players complete, the more they will be rewarded. 

On most sweepstakes casinos, players can top up their Gold Coins in several fun and interesting ways, not just by asking the support. For example, free Gold Coins can also be found in any newsletters you subscribe to and on the casino’s social media channels/platforms. 

These fun and engaging gamification elements make it more exciting to play on these sites, and there are usually many prizes and rewards up for grabs, all with no strings attached. 

Final Thoughts

Although sweepstakes casinos are not considered gambling/betting websites, and you must still be at least 18 to join, and it’s best to practice responsible gambling just in case you do ever join a regular casino site. 

For example, you might want to consider setting a reasonable spending budget before making a deposit to purchase Sweeps Coins. Take regular session breaks between playing, and always take the time to learn the rules before playing new games for the first time. 

Also, avoid spending coins (Sweeps Coins or Gold Coins) while tired or intoxicated, and don’t just purchase additional coins or play games out of sheer necessity. Have fun, and remember to stick to playing on safe sweepstakes sites like those currently featured on the globally renowned PromoGuy website.