When to Start Your Christmas Marketing: A Timeline for Makers, Bloggers & Online Sellers

If you’ve ever felt like you’re just getting into fall and suddenly Christmas explodes all over your feed—girl, SAME! As a proud Seasonal Queen, I’ve been there. But after years of riding the waves of seasonal traffic, here’s the hard truth: if you’re marketing Christmas in November, you’ve already missed half the sleigh ride!

Seasonal success isn’t about reacting—it’s about prepping ahead. And the Christmas season? It starts while most folks are still blowing up pool floats.

So grab your peppermint latte (even if it’s iced), and let’s map out exactly when to start your Christmas marketing to jingle all the way to your best Q4 ever!

1. Why Christmas Is THE Money-Making Season for Creatives

Christmas is a triple-threat season: it hits emotions, traditions, and gift-buying behavior all at once. People want cozy, curated, and convenient. That means HUGE demand for:

• Handmade gifts
• Holiday decor
• Printables
• Gift guides
• Digital downloads
• Anything red, plaid, sparkly, or snowy

If you sell anything creative, holiday-related, or giftable—this is your time to shine!

2. What the Trends Say: When Christmas Actually Starts Online

Forget waiting for Halloween to end—online interest in Christmas starts WAY earlier than most people realize.

Here’s what the data says:

• Pinterest Trends: July 4 (2023), July 9 (2024)
• Google Trends:
  • July 12–18 (2020)
  • August 15–21 (2021)
  • July 10–16 (2022)
  • June 25–July 1 (2023)
  • July 21–27 (2024)

That’s right—people start searching for Christmas in JUNE and JULY. Not kidding.

So if you’re launching in late fall, you’re missing that first big wave of visibility.

3. Product Creation: Why You Need to Be in Holiday Mode by Summer

You need time to:

• Design and test products
• Order samples
• Shoot festive photos
• Create listings
• Optimize SEO

Start your holiday designs in May or June. Think:

• POD: Holiday tees, Santa mugs, funny gift tags
• Handmade: Ornaments, wreaths, stockings, custom signs
• Digital: Gift planners, Christmas party games, advent calendars

List your products by early to mid-July to catch that early shopper traffic.

4. Pinterest for the Win: July is PRIME Time for Holiday Pins

Pinterest rewards the early birds. To get traction, you want your pins up before the rush.

Here’s your sweet spot:

• Start posting: Early July
• Peak pinning: Mid-July to late August

Use keywords like “Christmas gift ideas,” “holiday planner,” “easy Christmas crafts,” and “printable gift tags.”

Design 5–10 fresh pins per product or post. Don’t forget: new pin designs get better distribution!

5. Instagram, TikTok & Facebook: Jingle in Real Time

Unlike Pinterest, social media is more “real-time” but still requires planning.

Start teasing:

• Mid to late August
• Go full-on holiday by mid-September

Share sneak peeks, packaging behind-the-scenes, and product demos. Trending audio? Festive filters? YES PLEASE.

6. YouTube Creators: Plan Early, Rank Higher

YouTube SEO needs runway, so publish your holiday videos EARLY.

Plan to:

• Film in June or early July
• Post content by late July or early August

Perfect ideas:

• Gift guides
• DIY decor tutorials
• Digital product walkthroughs
• “What to sell for Christmas” lists

7. Email Marketing: Your Festive Funnel Starts Early

Don’t wait until Black Friday to email your list!

Build momentum by:

• Warming them up in August
• Launching your first holiday series in September

Ideas:

• Holiday sneak peeks
• Early access to sales
• Gift guides and countdowns
• Free holiday printables

Start collecting emails now with a holiday-themed lead magnet!

8. Blogging for Holiday Traffic: Don’t Wait for November

Blog content takes time to rank, so early publishing is key.

Your holiday blog timeline:

• Write and publish by late June or early July
• Update older posts by early August

SEO-friendly post ideas:

• “Top 10 Christmas Printables to Sell”
• “How to Prep Your Etsy Shop for Holiday Sales”
• “The Ultimate Christmas Gift Guide for Teachers/Moms/Kids”

9. Handmade Sellers: The Christmas Countdown Starts NOW

Handmade takes time. Add in photography, editing, listing, shipping—and you’ll need every minute.

Start crafting in May or June List products by July Promote hard by September

Pro tip: Stock up early. Holiday materials can sell out fast.

10. Digital Product Sellers: Printables, Planners & Gifts That Sell

Christmas is a printables goldmine:

• Elf kits
• Holiday checklists
• Budget trackers
• Digital advent calendars
• Printable gifts for kids, moms, teachers

Design in June, list in July, promote from August onward.

Don’t forget to bundle and upsell—this is your time to shine.

11. Your Ultimate Christmas Marketing Calendar

Here’s your holly jolly cheat sheet:

MAY–JUNE

• Start designing products and planning content
• Order samples, shoot photos, prep listings

JULY

• List products on Etsy, Shopify, or your site
• Start pinning holiday content
• Publish holiday blog and YouTube content

AUGUST

• Launch email list warm-up sequence
• Begin social media sneak peeks
• Run small promos or early access launches

SEPTEMBER–OCTOBER

• Full-blown holiday campaigns
• Promote heavily on all channels
• Include upsells, bundles, and gift guides

When To Start Your Christmas Marketing Wrapup

Getting ahead of Christmas isn’t just good marketing—it’s smart business. Whether you’re crafting by hand, designing digital downloads, or mapping out email flows, starting early helps you sell more and stress less.

So go ahead, flip on your Christmas playlist in July (we all know it slaps), and make this your most joyful, profitable season yet.

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Source: https://marketingartfully.com/when-to-start-your-christmas-marketing-a-timeline-for-makers-bloggers-online-sellers/