Waymo, Texas Culture, Airline Lounges, OpenAI & Uber Eats - Rory Sutherland (Video)
In this 28 July 2025 published Modern Wisdom video, host Chris Williamson talks with Rory Sutherland, one of the world’s leading consumer behaviour experts, the Vice Chairman of Ogilvy Advertising and an author.
The world is evolving at an unprecedented pace. With the rise of AI, we’re witnessing a collision between the old world and the new. As technology advances, the question becomes: how can innovation repair outdated systems and shape the future in marketing and beyond?
Expect to learn about Rory’s first experience to Buccee’s, what Rory’s thoughts are on Waymo, Autonomous driving and the current experience of going through airports, what are some unknown gems in the UK to visit that no one knows about, how Rory would improve food delivery apps, the future of AI in marketing and AI wearables, Rory’s advice for what people should do to optimise for attention, and more.
https://youtu.be/uEQL2GHYiqQ
0:00 Don’t Mess with Texas
3:31 Driving Etiquette in the US vs the UK
13:02 The Genius Behind Reverse Benchmarking
20:13 Improving the Airport Experience
36:28 How AI Changes Your Decision-Making
45:50 How Can Businesses Generate Repeat Purchases?
55:31 Should We All Start Using Blimps?
01:03:12 Improving Food Delivery Apps
01:12:46 Is it an Option or an Obligation?
01:19:18 Is Money Becoming Unhealthily Concentrated?
01:31:10 How to be Smart with Your Money
01:40:31 Should We Get Rid of ‘Adults Only’ Areas?
01:44:37 The Great Complaint of Calvin Klein’s Daughter
01:46:25 The Brilliance of Cuddly Animal Marketing
01:52:08 Rory’s Product Ad
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