Starbucks Is Laying Off Employees and Closing over 400 Stores in the United States - People Upset (Video)
This is a 1 October 2025 video.
Why is Starbucks closing hundreds of stores?
But that’s exactly what has emerged over the past 36 hours, after Starbucks said it would close stores where the company thinks it is no longer able “to create the physical environment our customers and partners expect,” or where they just don’t see a “a path to financial performance.”
Starbucks is laying off approximately 900 non-retail employees and closing hundreds of stores as part of a $1 billion restructuring plan to address declining sales and improve financial performance, according to CNN. CEO Brian Niccol aims to cut costs and redirect resources toward improving in-store experiences and adding more baristas to speed up service. The company’s stock has struggled under Niccol’s leadership, and the current restructuring marks the second round of layoffs this year as Starbucks seeks to become a more resilient and efficient company.
The company that got America hooked on coffee now competes not only against other cafes, but also against all the fancy coffee makers people have at home or work. That means Starbucks is stuck in the middle: Too fancy to be basic, too basic to be fancy.
https://youtu.be/cssn9RpW6-Y
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