Marketing Secrets for Global Brainwashing - Richard Shotton (Video)
In this 31 January 2026 published Modern Wisdom video, host Chris Williamson talks with Richard Shotton, a behavioural scientist, founder of Astroten and an author.
How do billion-dollar brands actually do it? From genius marketing tactics that make them instantly memorable to some of the funniest mistakes you’ve ever seen, there’s a psychology behind why certain brands stick. What are the principles top brands use, and how do they create content that people remember long after they’ve seen it?
Expect to hear what Richard learned from studying Five Guys burger and fries, what makes Guinness a genius at their craft, what the future of marketing and branding will look like with the advent of AI, the genius marketing tactics from the world’s most famous brands like Pringles, Apple, KFC, Amazon Prime and more.
https://youtu.be/xUaxmkH612s
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