AI Bands, TikTok & the Death of Songwriting - Rick Beato (Video)
In this 10 July 2025 Modern Wisdom video, host Chris Williamson talks with Rick Beato, a multi-instrumentalist musician, YouTuber, and a music producer.
Music and the industry around it have changed dramatically over the past few decades. With the rise of AI, the dominance of streaming platforms like Spotify, and the fading relevance of traditional Popstars, the old model of making and producing music is on its last breath. So what comes next? And who or what will shape the future of music?
Expect to learn why Live Nation has become a lot of peoples enemies, what most people don’t understand about the process of making a pop song now, the trends musically that are dominating at the moment and why country is controlling the charts, the impact of TikTok on music generation, the rise of AI artists, bands and the rippling effects it will have on creatives in the music industry, what the future of music monetisation is going to look like, why Popstars are becoming obsolete, and more.
https://youtu.be/0g06zPgwuKs
00:00 Imagine If You Were The Guy Who Killed Beyoncé
02:21 What Goes Into Making A Pop Song?
10:24 Producer Driven Song vs Artist Written Song
23:41 What Do Pop Stars Bring To The Table Today?
29:52 What Trends Are Dominating Currently?
38:52 Is Music Too Easy To Make Now?
49:24 The Impact Of TikTok On Music & Formula For Making A Hit Song
1:05:01 Why Is Country Music So Popular Now?
1:14:07 Will AI Artists Takeover The Music Industry?
1:22:33 The Ethics Of AI In Music
1:36:05 What is The Current Take Of The Music Financial Industry?
1:41:44 The Good, Bad, & Ugly Of Spotify
1:47:15 The Future Of Music Monetization
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