Read the Beforeitsnews.com story here. Advertise at Before It's News here.

By A K Haart blog
Contributor profile | More stories

Story Views
Now:
Last hour:
Last 24 hours:
Total:

The government’s nutrient profiling model

Wednesday, April 15, 2026 9:57

% of readers think this story is Fact. Add your two cents.

Lidl and Iceland become first retailers to have ads banned under new junk food rules

Lidl and Iceland have become the first retailers to have advertisements banned under the UK’s new rules restricting the promotion of junk food.

The Advertising Standards Authority said ads from the two supermarkets breached regulations introduced on 5 January, which ban HFSS products (foods high in fat, salt and sugar) from being advertised on TV before 9pm and in paid-for online advertising at any time.

Under the regulations, confectionery products such as sweets and chocolates automatically fail the government’s nutrient profiling model and are classed as less healthy, meaning they cannot be promoted through paid online advertising.

Admittedly supermarkets do sell what Mrs H and I see as junk food, but we wouldn’t ban supermarkets from advertising it even if we could.

The interesting aspect is the government’s nutrient profiling model which has been around for a while. Interesting because it’s yet another example of the mind-boggling depths to which government micro-management has descended.

The current version is Nutrient profiling model 2004 to 2005 which gives this brief outline of how it works -

The Nutrient Profiling Model

The nutrient profiling model was developed by the Food Standards Agency (FSA) in 2004 2005 to provide Ofcom, the broadcast regulator, with a tool to differentiate of foods on the basis of their nutritional composition, in the context of television advertising foods to children. The model uses a simple scoring system where points are allocated on the basis of the nutrient content of 100g of a food or drink. Points are awarded for ‘A’ nutrients (energy, saturated fat, total sugar and sodium), and for ‘C’ nutrients (fruit, vegetables and nut content, fibre and protein). The score for ‘C’ nutrients is then subtracted from the score for ‘A’ nutrients to give the final nutrient profile score. Foods scoring 4 or more points, and drinks scoring 1 or more points, are classified as ‘less healthy’ and are subject to Ofcom’s controls on the advertising of foods to children on TV.

Source: https://akhaart.blogspot.com/2026/04/the-governments-nutrient-profiling-model.html

Before It’s News® is a community of individuals who report on what’s going on around them, from all around the world.

Anyone can join.
Anyone can contribute.
Anyone can become informed about their world.

"United We Stand" Click Here To Create Your Personal Citizen Journalist Account Today, Be Sure To Invite Your Friends.

Before It’s News® is a community of individuals who report on what’s going on around them, from all around the world. Anyone can join. Anyone can contribute. Anyone can become informed about their world. "United We Stand" Click Here To Create Your Personal Citizen Journalist Account Today, Be Sure To Invite Your Friends.

LION'S MANE PRODUCT

Try Our Lion’s Mane WHOLE MIND Nootropic Blend 60 Capsules

Mushrooms are having a moment. One fabulous fungus in particular, lion’s mane, may help improve memory, depression and anxiety symptoms. They are also an excellent source of nutrients that show promise as a therapy for dementia, and other neurodegenerative diseases. If you’re living with anxiety or depression, you may be curious about all the therapy options out there — including the natural ones.Our Lion’s Mane WHOLE MIND Nootropic Blend has been formulated to utilize the potency of Lion’s mane but also include the benefits of four other Highly Beneficial Mushrooms. Synergistically, they work together to Build your health through improving cognitive function and immunity regardless of your age. Our Nootropic not only improves your Cognitive Function and Activates your Immune System, but it benefits growth of Essential Gut Flora, further enhancing your Vitality.

Our Formula includes: Lion’s Mane Mushrooms which Increase Brain Power through nerve growth, lessen anxiety, reduce depression, and improve concentration. Its an excellent adaptogen, promotes sleep and improves immunity. Shiitake Mushrooms which Fight cancer cells and infectious disease, boost the immune system, promotes brain function, and serves as a source of B vitamins. Maitake Mushrooms which regulate blood sugar levels of diabetics, reduce hypertension and boosts the immune system. Reishi Mushrooms which Fight inflammation, liver disease, fatigue, tumor growth and cancer. They Improve skin disorders and soothes digestive problems, stomach ulcers and leaky gut syndrome. Chaga Mushrooms which have anti-aging effects, boost immune function, improve stamina and athletic performance, even act as a natural aphrodisiac, fighting diabetes and improving liver function. Try Our Lion’s Mane WHOLE MIND Nootropic Blend 60 Capsules Today. Be 100% Satisfied or Receive a Full Money Back Guarantee. Order Yours Today by Following This Link.

Comments

Visits:	1,796,782,850
Stories:	8,621,820