The IPO Buzz: Suja Life Prices IPO at $21 – Low End – & Set for NASDAQ Debut Today
Organic juice company Suja Life (SUJA) priced its IPO at $21.00 – the low end of its range – and sold 8.89 million shares – the number of shares in the prospectus – to raise $186.69 million on Wednesday night, May 6, 2026.
Shares of Suja Life (SUJA) are expected to start trading today – Thursday, May 7, 2026 – on NASDAQ.
Of the 8.89 million shares in the IPO, Suja Life sold 8.69 million shares and the selling shareholder offered 200,719 shares.
Goldman Sachs and Jefferies led the joint book-runners’ team, which included William Blair, BofA Securities and Evercore ISI.
Suja Life owns the Suja Organic brand of cold-pressed juices, including green juices and wellness shots, and the Vive Organic brand of wellness shots, which it acquired in 2022. The Oceanside, California-based company also owns Slice, a reduced-sugar soda brand first introduced in 1984 and relaunched in January 2025.
Paine Schwartz Partners (PSP), a private equity firm, is the principal shareholder. After the IPO, PSP’s equity stake will represent 60.4 percent of the combined voting power of Suja’s outstanding stock, the prospectus said. PSP bought a controlling stake in Suja Life in August 2021 from Goldman Sachs Asset Management and co-investors.
The company intends to use some of the IPO’s net proceeds to repay $143.6 million of debt under the first lien credit agreement, dated Aug. 23, 2021, the prospectus said.
Suja Life is not profitable: It reported a net loss of$23.34 million on revenue of $326.62 million for the year that ended Dec. 31, 2025, according to financial statements in the prospectus.
(For more information about this company, please check the IPO Calendar and the individual IPO Profile found on the IPOScoop.com website.)
Note: Never trade on proposed symbols. They have been known to change and you might buy something on the OTC Bulletin Board.
To see what time the NASDAQ IPOs are expected to trade, please log in to: NASDAQTrader.com then scroll down to IPO Message.
Disclosure: Nobody on the IPOScoop.com staff has a position in any stocks mentioned above, nor do they trade or invest in IPOs. The IPOScoop.com staff does not issue advice, recommendations or opinions.
Source: https://www.iposcoop.com/the-ipo-buzz-suja-life-prices-ipo-at-21-low-end-set-for-nasdaq-debut-today/
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