How to revive your landrace
How can we help get humble heirloom varieties of the humble potato back into cultivation? Well, fortunately Potato News Daily 1 has a handy guide, which I reproduce verbatim below:
- Start with a story you can legally sell. In Europe/UK, use the conservation-variety route; in North America, lean on certified seed suppliers and Indigenous stewardship agreements.
- Source clean, traceable stock. CIP and the U.S. Potato Genebank maintain indexed, disease-tested material; combine with reputable local seed houses.
- Pilot with chefs and specialty retail. Early-season launches with menu credit and a farm feature move the needle.
- Package the provenance. PDO/PGI examples like Jersey Royal and Papas Antiguas de Canarias show how origin, agronomy, and micro-harvest rituals create value.
- Engineer storage for shape and use. Follow the curing/holding guidance above.
- Ride the calendar. Tie launches and media to the International Day of Potato (30 May) or to local potato festivals.
Sounds pretty sensible, and applicable to other crops as well, I suspect, with a little tweaking here and there.
The article also has a list of case studies. These don’t include any examples from Italy, but coincidentally a recent paper describes just such a thing. Which maybe points to something that is missing from the Potato News Daily playbook, and that is having lots of interesting characterization and other data on your heirloom landraces.
Source: https://agro.biodiver.se/2025/08/how-to-revive-your-landrace/
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