Backed by Reddit’s Co-Founder, Indoor Urban Farm Concept Launches Franchise Model
Falkowitz said the brand’s origins stem from wanting to move farms into urban areas and create a direct-to-consumer option.
By Matthew Liedke
Franchise Times
Mar 12, 2026
Excerpt:
“Part of it goes to how food today is moved,” Falkowitz said. “It’s shipped all across the country, and all across the world. It means farmers are growing things which can survive the journey, but aren’t necessarily the most flavorful or beneficial. What we wanted to do is build farms, which we’ve done in Arlington and Fairfax, that could serve as a model farmers could follow, and franchising is the natural extension of that.”
Ahead of its entry into the franchise space, Area 2 Farms received backing from 776 Capital, an investing firm started by Reddit co-founder Alexis Ohanian. The brand has also brought on Paul Flick, CEO of Premium Service Brands, as a franchise adviser.
Franchising, Falkowitz said, was intended from the beginning, as it was both the easiest way to get into multiple markets and ensure each farm is well taken care of.
“Our farmers will be owners and operators,” Falkowitz said. “They will build out the farms and operate them, from seed to harvest to engaging with the community. We love the opportunity that in every neighborhood, there can be a farmer that people will know who they’re getting their products from. It really drives a strong business value. Customers get a real sense of craftsmanship.”
Read the complete article here.
Source: https://cityfarmer.info/backed-by-reddits-co-founder-indoor-urban-farm-concept-launches-franchise-model/
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