Airbnb announces ‘Farm to Stay’ Grant Program to promote farmer-led tourism
Airbnb’s partnership with American Farmland Trust will launch a new grant program aimed at farmers who want to take advantage of agritourism opportunities that support their farm business but need support to get there.
NewsNews
Oct 13, 2026
Excerpt:
From pig cuddling in rural Texas, to a vegetable farm stay in Missouri, and an Alpine goat hike in Maine, the demand for agricultural travel is rapidly growing, and so is the need. Agritourism turns working farms and ranches into places people can visit, learn from, and stay, strengthening farm income while connecting communities to agriculture — enabling exactly the kind of belonging Airbnb was built for. As economic pressure squeezes American farms and ranches, a new Airbnb report finds hosting on the platform earned the typical farm stay host close to $8,000 last year, with U.S. farms on Airbnb earning nearly $120 million in 2025. To help make this opportunity even more accessible, Airbnb and American Farmland Trust are announcing the ‘Farm to Stay’ Grant Program, which will offer farmers and ranchers up to $10,000 per grant to start or expand an agritourism stay or experience.
“Through the ‘Farm to Stay’ grant, we’ll give agricultural communities a critical foothold in a growing sector that can help bring stability and predictability to an industry facing serious headwinds,” said Ashley Brucker, American Farmland Trust senior manager of Grantmaking, Brighter Future Fund. “With interest in farm stays increasing, our partnership with Airbnb could not happen at a better time. For over four decades, our mission has been to protect America’s farmland and help sustain the livelihoods of our farmers and ranchers. The opportunity to develop new revenue streams, in this instance through stays and experiences, has become essential to that work.”
Read the complete article here.
Source: https://cityfarmer.info/airbnb-announces-farm-to-stay-grant-program-to-promote-farmer-led-tourism/
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