Preemption Playbook: Big Tech’s Blueprint Comes Straight from Big Tobacco

Big Tech is borrowing a page from Big Tobacco’s playbook to wage war on your privacy, according to Jake Snow of the ACLU of Northern California. We agree.  

In the 1990s, the tobacco industry attempted to use federal law to override a broad swath of existing state laws and prevent states from future action on those areas. For Big Tobacco, it was the “Accommodation Program,” a national campaign ultimately aimed to override state indoor smoking laws with weaker federal law. Big Tech is now attempting this with federal privacy bills, like the American Privacy Rights Act (APRA), that would preempt many state privacy laws.  

In “Big Tech is Trying to Burn Privacy to the Ground–And They’re Using Big Tobacco’s Strategy to Do It,” Snow outlines a three-step process that both industries have used to weaken state laws. Faced with a public relations crisis, the industries:

1. Muddy the waters by introducing various weak bills in different states.
2. Complain that they are too confusing to comply with, 
3. Ask for “preemption” of grassroots efforts.

“Preemption” is a legal doctrine that allows a higher level of government to supersede the power of a lower level of government (for example, a federal law can preempt a state law, and a state law can preempt a city or county ordinance).  

EFF has a clear position on this: we oppose federal privacy laws that preempt current and future state privacy protections, especially by a lower federal standard.  

Congress should set a nationwide baseline for privacy, but should not take away states’ ability to react in the future to current and unforeseen problems. Earlier this year, EFF joined ACLU and dozens of digital and human rights organizations in opposing APRA’s preemption sections. The letter points out that, “the soundest approach to avoid the harms from preemption is to set the federal standard as a national baseline for privacy protections — and not a ceiling.” EFF led a similar coalition effort in 2018.  

Companies that collect and use our data—and have worked to kill strong state privacy bills time and again— want Congress to believe a “patchwork” of state laws is unworkable for data privacy. But many existing federal laws concerning privacy, civil rights, and more operate as regulatory floors and do not prevent states from enacting and enforcing their own stronger statutes. Complaints of this “patchwork” have long been a part of the strategy for both Big Tech and Big Tobacco.  

States have long been the “laboratories of democracy” and have led the way in the development of innovative privacy legislation. Because of this, federal laws should establish a floor and not a ceiling, particularly as new challenges rapidly emerge. Preemption would leave consumers with inadequate protections, and make them worse off than they would be in the absence of federal legislation.  

Congress never preempted states’ authority to enact anti-smoking laws, despite Big Tobacco’s strenuous efforts. So there is hope that Big Tech won’t be able to preempt state privacy law, either. EFF will continue advocating against preemption to ensure that states can protect their citizens effectively. 

Read Jake Snow’s article here.