Tesla prepares Model Y rejuvenation in China next year, aiming to take market share

Tesla is preparing for a rejuvenation of the Model Y in China next year, as it plans to produce a six-seat configuration of the all-electric crossover specifically for the market as it aims to take back market share from competitors.

In 2025, Tesla plans to bring a new Model Y to China, Reuters said in a new report on Tuesday, citing sources with direct knowledge of the matter.

The vehicle, which was released for the first time in 2020, has been under intense speculation about whether Tesla plans to revamp the design as it did with the Model 3 last year.

Tesla ‘Project Juniper’ aims to revamp and refresh Model Y

Earlier this year, the Model Y was rumored to be the most recent Tesla vehicle to receive a “refresh,” as “Project Juniper” started to circulate after a report. It aimed to bring a fresh look to the Model Y, which is aging and could use a new look.

Tesla seems keen to wait until next year, especially as both the company and Elon Musk have confirmed that no Model Y revamp will occur this year. Both parties have been adamant on the fact that it won’t happen in 2024, but have not said explicitly that it won’t happen at all, bringing plenty of validity to the reports of a new Model Y.

Last week, another outlet in China reported that Tesla did plan to bring a new Model Y to China next year.

Apparent Tesla Model Y ‘Juniper’ refresh spotted under wraps

The report states that Tesla has already started contacting suppliers to prepare for “a double-digit increase of Model Y output at its Shanghai factory.”

Tesla is already looking to expand the Giga Shanghai plant in China, but the expansion is awaiting approval from authorities, the report says.

The vehicle is further proof that Tesla is aiming to bring some more interest to its vehicles in the Chinese market, which is where the automaker has felt the most heat from competitors.

The company believes a six-seat configuration would be more advantageous for the Chinese market, as the seven-seat build that is available in the United States is unfavorable due to the lack of legroom in the rear row.

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Source: https://www.teslarati.com/tesla-model-y-rejuvenation-china-competitors/