Rivian is suing Ohio for a direct sales ban, and it lists Tesla as getting favoritism

Rivian is suing the State of Ohio’s Bureau of Motor Vehicles because it will not allow the automaker to sell vehicles directly to customers.

Direct sales are enabled for Tesla in the state, however, and Rivian, a rival of the Musk-headed company, says the EV leader is getting favoritism because it is allowed to use direct sales.

Calling the direct sales ban “irrational in the extreme,” according to the Verge, which first reported on the lawsuit, Rivian claims Ohio is putting money ahead of what is best for car buyers:

“Ohio’s prohibition is pure economic protectionism for the benefit of Ohio’s existing auto dealers, putting their profits ahead of consumers.”

Direct sales are used to sell vehicles at a fixed price to consumers without using the traditional dealership model. Tesla does not allow dealerships to be bought like franchises.

The company owns all of its showrooms, and it has set prices on its cars. Consumers traditionally cite car negotiations as one of the most stressful activities; Tesla has always avoided it.

In Ohio, it is allowed to sell directly to customers who want to buy its products, but Rivian is not allowed as of now. This suit aims to change that.

It said:

“In 2014, the Ohio Legislature enacted a bill providing that the Ohio Registrar of Motor Vehicles shall deny a motor vehicle dealers’ license—which is required to sell vehicles in Ohio—to anyone who is “a manufacturer, or a parent company, subsidiary, or affiliated entity of a manufacturer, applying for a license to sell or lease new or used motor vehicles at retail.” R.C. 4517.12(A)(11). At the same time, the Legislature enacted a special provision for Tesla that not only permitted Tesla to continue selling vehicles from two dealerships it already had in the state, but also to sell vehicles from an additional dealership. This special provision does not apply to Rivian. As a result, Ohioans seeking to purchase Rivian vehicles must do so through Rivian’s dealer-licensed locations in other states.”

Rivian said in the complaint that it does not claim that Ohio’s provision for Tesla is unconstitutional. However, it does argue that the prohibition of direct sales is unconstitutional as applied to Rivian.

Therefore, it believes it should be able to sell directly to consumers in Ohio as Tesla can.

The case is Case No. 2:25-cv-858, Rivian, LLC, vs. Charles L Norman, Registrar of Motor Vehicles of the Ohio Bureau of Motor Vehicles.

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