This New Cheap Truck Has Ford, Chevy, Ram and Toyota in Panic Mode! (Video)
This is a 28 June 2026 published video from the Untamed Motors Podcast.
In this car market video I highlight the absurd pricing of all trucks, new and used… midsize, full-size, HD, gas, diesel, etc. The new cheap truck from Nissan checks all the boxes. It’s reliable, simplistic, and affordable (compared to the competition).
General Motors, Ford, Toyota, and Ram need to take note of what the Nissan Frontier Pro4 offers, and realize why most Americans are gravitating back to it. People are choosing to buy Nissan’s 2026 cheap new truck over theirs since truck prices have skyrocketed, all while quality has plummeted. Makes zero sense!
The average new truck sales price as of 2026 is over $64,500! Absolutely insane pricing. Over half of all auto loans taken out for new trucks in 2026 have monthly payments over $1,000! The average monthly payment on a new truck in 2026 is ~$1,250. Let that sink in. Those types of truck loan payments are suffocating, to say the least! People are drowning in debt, and auto loans are at the forefront of it all. Ford’s Maverick is technically the cheapest truck you can buy in 2026, but it’s garbage. The Ford Ranger is next cheapest but it’s still between $40-50K, which is sickening. Toyota’s Mexico-built Tacoma averages over $50K now, and forces you to have a turbo 4-cylinder engine. Jeep’s Gladiator offers questionable quality, and huge price tags… often well in the $60-65K range. Chevy’s Colorado and GMC’s Canyon are more examples of overpriced turbo 4 bangers, often between $55-65K. Nissan’s Frontier Pro4X, priced in the high-30K range (after typical discounts)… makes it a lead contender when it comes to Value. It truly is the best Bang for your Buck. What say you?
What’s the only new truck you’d consider buying here in 2026? Would you consider a Nissan Frontier Pro4X at $38K?
https://youtu.be/qf1TEJhaXho
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