CNN Seems Upset That Tractor Supply Is Blowing Off It’s Climate (scam) And DEI Agenda
You have all sorts of companies, states, towns, and colleges ending DEI, because, really, it’s simply racist and isn’t about putting the best people in the positions. One would think those being picked due to DEI would be upset that they’re being told they get the job because of their skin color, not their qualities. Now we have Tractor Supply
As recently as February, Tractor Supply Co., known for selling animal feed, pet food and lawn and garden equipment to hobby farmers, told investors that climate change was a significant threat to its business.
Any delay or failure to meet its goals of cutting emissions 50% in six years and achieving net zero emissions by 2040 could hurt “public perception of our business, employee morale, customer or stockholder support” and its financial performance, the company said in its annual report.
Tractor Supply also warned that it could suffer similar business consequences if it did not meet its five-year diversity, equity and inclusion (DEI) plan to increase spending by 35% with diverse suppliers and boost representation of people of color at manager levels and above at the company by 50%.
Hal Lawton, the chief executive of the Brentwood, Tennessee-based company, had said these initiatives “make great business sense for Tractor Supply.”
But Tractor Supply has decided that all of those risks are now worth ignoring.
The company announced last month that it will withdraw its carbon emission reduction goals and eliminate jobs and goals focused on diversity, equity and inclusion. It will also stop sponsoring LGBTQ+ Pride festivals and voting campaigns, as well as submitting data to the Human Rights Campaign, one of the biggest LGBTQ+ non-profit advocacy groups in the United States.
Tractor Supply is “trying to thread the needle,” said Nooshin Warren, a professor of marketing at the University of Arizona who studies corporate activism and corporate political culture. “They’re trying to keep both sides happy, which usually never happens.”
Let’s be honest: the majority of Tractor Supply’s customers are against all these things. Think that the companies should just stick to business, rather than Virtue Signaling. Most of the people slurring them now have probably never been to one, never shopped at one, never purchased anything at one. They are not customers. They are mostly not future customers. So, why should TS care? They should care more about their actual customers and what they care about.
It’s time to expose Tractor Supply.
It’s one of the most beloved brands in ???????? by conservatives but what do they REALLY stand for under CEO @hallawton’s leadership?
• LGBTQIA+ training for employees
• Funding pride/drag events
• They have a DEI Council
• Funding sex changes… pic.twitter.com/F4tvNmNZ9f— Robby Starbuck (@robbystarbuck) June 6, 2024
Customers matter.
The post CNN Seems Upset That Tractor Supply Is Blowing Off It’s Climate (scam) And DEI Agenda appeared first on Pirate’s Cove.
Source: https://www.thepiratescove.us/2024/07/11/cnn-seems-upset-that-tractor-supply-is-blowing-off-its-climate-scam-and-dei-agenda/
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