Fallout From The 'Kisscam' Debacle: A Brilliant Marketing Move and a Not-So-Brilliant Lawsuit
I’ve always admired smart marketing, even if I don’t intend to buy the product. Two weeks ago, I had no idea what Astronomer was, or what it did, or sold. That, of course, changed because this is 2025. Astonomer’s CEO and its HR director were caught on camera at a Coldplay concert. The “KissCam” focused on them, and when they saw themselves on the Jumbotron screen, they both turned and hid. One could see the horror on both of their faces, but mostly on the face of HR director Kristin Cabot, whose eyes turned into saucers. If one could translate the thought, “I just ruined my life,” into a facial expression, it was that moment. It was painfully obvious why. Astronomer’s CEO Andy Byron was hugging Cabot from behind, but they weren’t married to each other – they were married to other people. Byron’s hands were on Cabot’s, ah, chest area.
Source: https://redstate.com/jimthompson/2025/07/27/post-fallout-from-kisscam-debacle-company-makes-brilliant-marketing-move-ex-ceo-sues-coldplay-n2192145
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