7 Ways to Connect With Holiday Customers Using Social Media

 

The holiday season is the most important time of the year for many businesses. It is a time when customers must purchase gifts, decor, and supplies by a specific deadline. If you want to ensure your customers return to your store during this time, you need to leverage your store’s social media accounts. Staying connected to your holiday customers ensures your store is fresh in their minds.

1. Make Posts for Store Updates

 

The great thing about social media is not having to wait for any uploads. Once you make a post, it is available for everyone to view immediately. Therefore, you can use your company’s social media to share store updates such as new arrivals, sales, and special events. You can even keep comments enabled to encourage customers to share their thoughts.

 

2. Hosting a Holiday Photo Contest

 

Host a holiday photo contest to win a specific product or store gift card. Your contest may include the best Santa Claus or decor, or you may want to hold a holiday-themed pet costume contest. You are not only keeping customers engaged but also giving them an incentive to enter the contest.

 

3. Host a Virtual Event

 

Social media makes it easy to host a virtual event for your customers. One example is planning a live stream to introduce a new product and discuss holiday sales. Enable the chat function to allow customers to interact with your stream, or invite customers to join the event through a video call.

 

4. Count Down to Special Events

 

Use platforms such as Instagram, Facebook, and X to count down to special events, such as Black Friday, Small Business Saturday, or Cyber Monday. You can post pictures, videos, music, or messages on each countdown to keep your customers excited for the big event.

 

5. Collaborate With Other Businesses

 

Collaborating with other businesses or influencers is a win-win situation for both sides. You have the opportunity to increase sales by engaging one another’s customer base. Of course, you want to ensure you are collaborating with someone who is aligned with your products and goals.

 

6. Start a Holiday-Related Discussion

 

Sometimes, a simple discussion can keep customers engaged. For instance, you may be selling vintage-inspired holiday decor. Use these products to evoke feelings of nostalgia among customers, promoting a discussion in the comments. This is a fun way to encourage customers to purchase holiday decor from your store.

 

7. Utilize AI for a Personalized Approach

 

AI, also known as artificial intelligence, can be used to create fun or meaningful messages for your social media posts. All you need to do is scan and edit the post as needed. In addition, many businesses use AI to collect customer data such as comments on their favorite products. You can use this information to create targeted ads and posts.

 

Connecting with your customers is essential for driving holiday sales. From posts and discussions to video streams and targeted ads, social media makes it easy to retain your customers during the holidays.