How not to sell AI
By Brian Clegg
I get a fair amount of cold selling emails, and recently received one that showed exactly why it’s important to check what is going into an email, particularly if the email itself reflects what it is you are trying to sell.
The company in question is attempting to demonstrate how AI can help a business… but all they manage to do is show how it can be a disaster.
Here’s what I received (to avoid embarrassment I have removed the name and website of the sender who was the owner of a company whose strapline is ‘Do you know how to effectively integrate AI into your business’:
What is clear is they don’t know how to effectively integrate AI into their business. It doesn’t help that they actually tell us that the email is supposed to include an AI-sourced first line from a ‘artical’ (sic) they saw. And what did they really appreciate? Their website is slick and clearly has had a fair amount of effort put into it. It’s unfortunate that they could demonstrate so effectively how to get it wrong.
Image by Igor Omilaev from Unsplash
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Source: http://brianclegg.blogspot.com/2025/01/how-not-to-sell-ai.html
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