Good vs. Great: What the Best Law Firm Websites Get Right
What separates a good law firm website from a great one?
Each year, we review hundreds of submissions to our Best Law Firm Websites contest. Many are well-designed, functional, and professional. But only a few go above and beyond to create something truly exceptional—something that redefines how law firms engage clients online.
What Makes a Website Good?
Let’s start with the fundamentals. A good law firm website should:
- Function seamlessly on all devices
- Communicate the firm’s brand clearly and consistently
- Serve as a marketing tool with purposeful content
- Load quickly, follow accessibility best practices, and rank well on Google
The following law firm websites nailed these fundamentals and were recognized in this year’s contest:
A sleek, modern interface that avoids clichés while still being intuitive.
Deep, keyword-rich content that clearly positions the firm as an SEO standout.
Bold visuals, crisp typography, and a layout that feels fresh and unique.
A strong niche brand that immediately communicates value to entrepreneurial clients.
Holmes & Ramos Immigration Attorney
Clean navigation, well-organized service pages, and thoughtful calls to action.
Wagner, McLaughlin & Whittemore
Optimized for long-tail keyword searches, this site is a technical SEO success story.
Each of these sites demonstrates mastery of the basics. But in 2025, strong fundamentals are no longer enough to stand out. And that’s a wonderful thing, certainly for prospective clients, because it means that law firm websites, on average, are pretty darn good at their core responsibilities.
Law Firm Websites Are Getting Better—Fast
One of the most encouraging trends we saw in this year’s contest? A lot of websites scored very high across our grading rubric.
That’s a big shift.
It tells us that law firms—and the designers and marketers who serve them—are taking web presence more seriously than ever. Sites are faster, more responsive, better branded, and packed with smarter content.
But here’s the twist: as more firms get good, the bar for greatness gets higher.
Being excellent at the fundamentals of Functionality, Branding, Marketing, and Technical execution isn’t optional anymore—it’s table stakes. If your site doesn’t hit those notes, you’re already behind.
So, what now?
The challenge (and the opportunity) is to go beyond the checklist—and focus on client experience, interactivity, and innovation. That’s where today’s great websites shine.
What Makes a Website Great?
A great law firm website doesn’t just inform—it interacts. It’s more than an online brochure—it’s a tool that helps visitors understand their problems, explore solutions, and even begin working with a lawyer before they pick up the phone.
The best law firm websites today push the envelope of what a digital legal experience can be. They offer tools, access, and innovation that reflect what clients actually want from an online legal experience.
This website serves veterans pursuing disability claims, and it does more than explain the process—it guides users through it. The standout feature? A disability calculator that gives visitors an estimate of their potential benefits. This kind of interactive tool not only educates, but builds trust and drives conversions.
Willy, Nanayakkara and Associates
Trust is built through access, and Willy, Nanayakkara and Associates delivers with a client portal that allows secure communication and document sharing. It signals professionalism and shows the firm values ongoing relationships, not just intake.
This isn’t just a law firm website—it’s a full-blown legal-tech hybrid. The firm offers an online company registration tool, transforming a complex legal service into a streamlined online workflow. It’s the kind of innovation that redefines what a firm’s digital front door can be.
These sites go beyond surface-level polish. They embody a deeper philosophy: your website should do something useful and functional for your clients—not just describe what you do.
What You Can Learn from These Leaders
If you’re planning a website redesign, or even a simple refresh, take inspiration from this year’s winners. Start by getting the basics right—clean code, clear branding, and SEO-friendly content. But then ask: How can we make our site more useful? How can we turn passive visitors into engaged potential clients?
- Add an FAQ section based on real intake questions
- Create downloadable guides that help clients prepare
- Integrate scheduling or secure messaging into your client experience
- Offer tools that calculate damages, timelines, or eligibility
Push Past Good. Be Great.
Law firm websites aren’t just brochures anymore—they’re platforms for connection, education, and service. And in a world where clients expect Amazon-level convenience and Netflix-level personalization, a truly great website is your firm’s opportunity to lead.
Want to make your next website one of the greats?
Check out our Law Firm Website Design Guide for practical tips and inspiration.
The post Good vs. Great: What the Best Law Firm Websites Get Right appeared first on Lawyerist.
Source: https://lawyerist.com/news/good-vs-great-what-best-law-firm-websites-get-right/
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