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Customs: Summerween - Festival or Fakelore?

Thursday, June 4, 2026 3:33

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I’ve not seen the movie Gravity Falls, but apparently it started a tradition called Summerween. In the film, the residents of a fictional American town love Halloween so much they celebrate in a similar way on June 22nd or the nearest Friday. They make melon lanterns instead of using pumpkins and tell spooky stories suitable for midsummer rather than summer’s end.

I had no idea this had become something people actually celebrated – or at least were encouranged to celebrate by retailers – until I got sent a press release saying:

“Summerween brings a spooky edge to the sunnier months, blending long summer days with horror-movie nostalgia and playful gothic details. First introduced in Gravity Falls, the fictional celebration has since grown into a moment of its own, helped along by the many cult horror stories set around summer camps, road trips and lakeside escapes.”

I was also sent the picture and links to where you can get those things and others like it. The image includes a spiderweb cushion from the Range, which I admit I like although I have sufficient spooky cushions already. There are also some appealing witchy mugs. If I didn’t already have enough of them too, I might have bought Emma Bridgewater’s Wise Witches Mug.

I’ll admit I’m a sucker for most things Gothic, but I’m not a fan of anything overly commercialised. Some of that plastic in the photo above makes me cringe. How much of it will go straight into landfill after a party?

What do you think?

So, what do you think? Is this an interesting contemporary custom, in which a film has become modern folklore, or is it just commercialised fakelore to be shunned and discouraged?

Would you hold a Summerween party and tell ghost stories in the days – or nights – after Summer Solstice? Are you tempted to watch Gravity Falls if you haven’t already? Will you be getting out the Halloween decor?

Please leave a comment.

To read more posts like this visit A Bad Witch’s Blog at www.badwitch.co.uk

Source: http://www.badwitch.co.uk/2026/06/customs-summerween-festival-or-fakelore.html

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