Judge Is The Big League Chew Poster Child, But There Were Others

If you were a baseball-loving kid growing up, chances are you stuffed your cheek with a wad of Big League Chew and strutted around like you just got called up to the majors. It was sticky, it was stringy, and it was awesome. No tobacco, just pure sugar-fueled swagger—and maybe a little drool if you really committed to the bit.

These days, though? Rumor has it gum’s getting banned in some youth leagues. Why? Choking hazards. Yes, we’ve apparently reached a point in society where bubblegum is too dangerous for baseball. America: home of the brave, unless that bravery involves chewing grape gum in the outfield. We’ve gone soft, folks.

But thank the baseball gods, Aaron Judge is here to bring back a little edge—and a whole lot of nostalgia.

In a move that hits harder than one of his moonshots to center field, Judge will be featured on a pouch of Big League Chew. Starting this month, you’ll see his face on the Grand Slam Grape flavor at places like Dick’s Sporting Goods and Costco. It’s a full-circle moment for the Yankees captain—and for every one of us who thought we were hot stuff with gum in our cheeks and dirt on our uniforms.

Judge called it “surreal” in the press release. “Big League Chew has always been more than gum — it’s a part of the game,” he said. “I chewed it as a kid, and now being on the pouch is surreal.” Surreal, yes—but also incredibly well-deserved.

And because Judge doesn’t just hit homers—he gives back—a portion of the proceeds will go to his All Rise Foundation, which helps empower young people to become leaders on and off the field. Gum with a mission? We’re in.

But I found an interesting piece of info that isn’t accurate (I don’t think at least.) It was reported by Delilah Bourque on New York Yankees on SI that Judge is the first MLB player ever. But that’s simply not true.  Back in 2013, Matt Kemp and Cole Hamels were on pouches of Big League Chew. Maybe because it’s an actual partnership with MLB, rather than PLB Sports, who knows.  While my memory is sometimes foggy, I do remember the pouch, and so while it’s not a big deal, it is a big deal for Judge and the Yankees. It’s cool.

Now let’s rewind to how this glorious gum came to be. Picture it: 1977. A quirky left-handed pitcher named Rob Nelson, playing for the Portland Mavericks (aka baseball’s most chaotic underdog team), has an idea. What if players had a fun, chewable alternative to tobacco that still looked the part?

Rob Nelson

With help from future film director Todd Field (then a batboy) and Yankees pitcher Jim Bouton, they cooked up Big League Chew—literally in the bullpen. By 1980, it hit stores with its signature foil pouch and cartoon ballplayer, and the rest is bubble-blowing history.

Since then, Big League Chew has sold over a billion pouches, earned a spot in the National Baseball Hall of Fame, and remained the go-to gum for anyone who wants to feel like a slugger—without the nicotine habit.

Now, with Aaron Judge leading the charge, the gum is getting a second wind. Maybe kids will start chewing again (safely, of course). Maybe grape will become the flavor of champions. Maybe—just maybe—we’ll all remember that baseball is supposed to be fun.

So go ahead, grab a pouch. Blow a bubble. Feel like a kid again. And give a nod to Judge, the face of a new era in gum-chewing greatness.

–Alvin Izzo
BYB Yankee History Contributor