Chicago Bears QB Caleb Williams shares official news involving NFLPA
JAMs has secured an official partnership with the NFL Players Association (NFLPA). This marks a major win for the new peanut butter and jelly sandwich brand co-owned by Chicago Bears quarterback Caleb Williams.
The agreement designates JAMs as the NFLPA’s exclusive official PB&J snack. It will be available in every NFL locker room starting this season, replacing Smucker’s Uncrustables.
A Nashville entrepreneur launched the snack company in July 2025 to provide a healthier alternative to traditional frozen sandwiches.
Each sandwich contains 10 grams of protein, four grams of fiber, and six grams of sugar. It does not include unhealthy ingredients such as high-fructose corn syrup or seed oils. The sandwiches are currently available in strawberry and mixed berry flavors.
Chicago Bears’ Caleb Williams highlights JAMs’ NFLPA deal
On Friday, ESPN senior NFL insider Adam Schefter reported on X that JAMs is now the official PB&J sandwich for NFL players.
“NFLPA reached agreement today with JAMs to become the exclusive peanut butter-and-jelly sandwich of the Players Association,” Schefter wrote.
“JJ Watt and Caleb Williams are a part of JAM’s ownership group, and the player-led partnership will make the PB&Js available league-wide this season.”
Williams, appearing excited about the partnership involving his co-owned brand, shared a screenshot of the official news on his Instagram story.
The Bears star became a part-owner of JAMs through his private equity investment and business advisory firm, 888 Midas. He joined an investor group that includes other prominent NFL figures such as J.J. Watt and Micah Parsons.
Beyond leading the Chicago offense, Williams also manages a growing investment portfolio through his company. The 24-year-old quarterback holds stakes in the berry brand Fruitist. He also owns a share of the Boston Legacy FC women’s soccer franchise.
The post Chicago Bears QB Caleb Williams shares official news involving NFLPA appeared first on ChiCitySports.
Source: https://www.chicitysports.com/chicago-bears-caleb-williams-official-news-nflpa/
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