“Dateflation”: 40% Of Singles Are Going On Fewer Dates Due To High Costs

Inflation is reshaping modern dating by making romantic outings more expensive and forcing many singles to be more intentional about how they spend, according to a new study from DealSeek. 

Rising costs are affecting how often people go out, with 71% of singles saying dating is more expensive than it was a year ago and 40% saying they are going on fewer dates because of it. For many people, paying for transportation, meals, drinks, entertainment, and other date-related expenses has become harder to justify as everyday living costs continue to rise.

That financial pressure is changing expectations around first dates. Most singles now prefer keeping first dates relatively inexpensive, with 57% saying they want to spend $75 or less and 39% preferring to stay under $50. Only 8% are willing to spend more than $150. Rather than choosing expensive dinners or elaborate nights out, many people are opting for lower-cost activities like coffee dates, walks, park outings, community events, or discounted entertainment options that feel more practical.

Many singles are also becoming more proactive about saving money while dating. Around 37% said they suggest free activities for dates, while 30% actively search for discounts or deals before making plans. These habits show how dating is becoming less centered on extravagant gestures and more focused on spending time together in affordable ways.

The DealSeek report writes that financial responsibility is increasingly viewed as an attractive trait. About half of singles said they appreciate partners who suggest inexpensive date ideas, while 49% said being open about budgeting is appealing. Even using coupons is seen positively by 41% of respondents. These responses suggest that being practical with money is becoming more valued in relationships.

At the same time, irresponsible spending habits are seen as major red flags. Around 78% of singles said bragging about money is unattractive, 61% said overspending is a turnoff, and 69% dislike people who complain about finances while continuing to spend recklessly. Many people appear to value financial maturity over flashy displays of wealth.

Money concerns are also shaping dating decisions in deeper ways. Nearly half of respondents, 47%, admitted they have tried dating someone who earns more than they do. Meanwhile, 53% said they have misrepresented their financial situation while dating, and 42% said they have stopped seeing someone because of financial issues. Dating profiles are reflecting these changing attitudes as well, with 61% of people finding profiles that mention simple, low-cost hobbies more attractive than profiles focused on career ambition or high-paying jobs.

Overall, dating is becoming more practical as people adjust to higher costs. Instead of trying to impress others through expensive dates or displays of wealth, many singles are placing greater value on honesty, affordability, and financial responsibility.