WHY JAPAN’S SECRET, SOOTHING, SECLUDED SENSATION STUNS

While many cities in Japan are working through the challenges of overtourism, the quiet corner of Gokayama continues to soothe the souls of travelers seeking serene alternatives that celebrate the authentic way of life and peaceful charm of traditional villages where time refuses to rush.

In an age of digital overload and overtraveled cities, Gokayama is a place seemingly frozen in time.  Unlike its famous energetic neighbor Shirakawa-go, Gokayama is a remote mountain hideaway in the Toyama Prefecture where thatched-roof houses, craft-minded artisans and ancient folk musicians offer a doorway to Japanese life of centuries past.

Though deeply rooted in the past, tourism partners and local ambassadors have been working hard behind the scenes to curate experiential twists with a more private feel, addressing the slower pace of life that allows visitors to experience Japan more deeply.

If trekking through snow-covered silence, acquiring the ancient art of Washi papermaking, or participating in Japan’s oldest folk music performance, the “Kokiriko,” using the traditional sasara instrument, or catching glimpses of amazing cherry blossoms when in bloom without the crowds sounds like a dream, then Gokayama offers the premier opportunity to experience an authentic Japanese life, even if only for a few days.

One of the key highlights that continues to attract curious travelers is the rare chance to actually stay within a World Heritage site. This opportunity offers a truly unique experience, where accommodations come in the form of family-run ryokans. Guests can meet local families, soak in the tranquil surroundings, and enjoy fresh farm- and river-to-table dishes carefully prepared by the ryokan owners. Though limited in number, the local tourism industry is deeply committed to working together, ensuring that travelers connect with the soulful essence of this remarkable region, while carefully preserving its uniqueness for future generations.

Ryokan owners have rapidly become the true safekeepers of the culture, and by preserving the intimate nature of the properties, they can more finely tune their approach to ensure the ultimate in bespoke service to the most demanding clientele.
2025 marks the 30th anniversary of the UNESCO World Heritage listing for Gokayama and its traditional Kokiriko Festival—one of Japan’s oldest folk music and dance celebrations—is held annually on September 25–26.

About Toyama Prefecture:
Nestled between the Sea of Japan and the Japanese Alps, Toyama is a hub of natural beauty, craftsmanship, and slow travel. From snowy peaks to bays that nurture a rich food culture, the region offers a window into Japan’s quieter, deeper soul.

https://visit-toyama-japan.com/en

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photo credit: ©Toyama Tourism Organization.