What Should I Write? Keep the Well Full

Why do people give up on blogs or newsletters or social media?

Two words. Content creation. Make that 3 words. Constant Content Creation.

Yes, when you set yourself up to “give” something to the public, you go in knowing you’ve got to create something new and interesting on a regular basis.

After a while, people just abandon their blogs, newsletters, and social media accounts. The constant need to create, creat, create on a daily or even weekly basis wreaks havoc on the very thing needed to keep going—creativity.

I have a better plan. Maybe it’s because I wrote for newspapers, but I always seem to find something to talk about. In fact, my biggest problem is finding the time to actually write the blog or newsletter of FB post. That’s because I’m always over-committed personally and professionally. (I have a hard time saying no, but I’m working on that problem.)

So, getting back to the big question: “What should I write?”

The answer lies in the second part of the title above: “Keep the Well Full.” 

We all have a creative well inside us. If we don’t fill it constantly by reading widely—books, articles, white papers. Watch informative documentaries or videos about many varied subjects including what’s going on in the world arouond you.

Interact with people from every walk of life. observe the world around you. Experience life from the commonplace to the extraordinary.

When you fill the well with all of that, you must also make note of those moments. That makes it easy to prompt your imagination when the time comes. After all, how do you recall all of those moments and bits and pieces of information that intrigued you?

You take notes. Seriously, yes. Keep a notebook next to your chair where you sit when watching TV. See or ehar something interesting? Make a note. Same with reading anything. Make notes. 

Overhearing people’s conversations when you stand in lines? Pull out a tiny notebook or your cell phone and make notes. I’ve done that. It’s fascinating what people will talk about.Be aware of what’s happening around you and what you’re experiencing, and write notes about it. Then you won’t draw a blank when it’s time to filter all of that through your own attitudes, experiences, beliefs, etc. and spill it onto the digital page.

Your creative well will help you write a blog, FB post, newsletter, or whatever format you’ve chosen to stay in touch with your readers, customers, family and friends, or whoever is your chosen audience.

Ready to write your monthly newsletter? Get your notebook out and skim through it. Where do you think the idea for this post you’re reading came from? I’ve been on more than 1 group email over the years where people said they gave up on blogs and newsletters because they never had anything new to say.

TAKEAWAY TRUTH

Start filling your creative well and keeping track of what goes into it. You’ll be surprised how the simple action of “taking note” literally and figuratively prompts your imagination when the time comes to write. 

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Joan Reeves aka SlingWords: The Word Slinging Adventures of Joan Reeves