From QR Codes to NFC: How GS-JJ AI-Powered Smart Gifts Are Transforming Event Engagement

GS-JJ is a top global maker of custom promotional gifts. We always focus on innovation and connecting with customers through our products. We create personalised items that help brands all over the world share their own special stories. We’re happy to launch our AI-powered smart gifts, which make events more interactive and engaging.

Walnut, California – March 26, 2026， The events industry has changed a great deal over time. Brands are stepping away from old‑fashioned physical promotional goods and turning to more interactive, experience‑based engagement tools. GS-JJ stands at the intersection of this shift. It offers customised promotional products that also act as smart engagement solutions. 

Brands are now leveraging GS-JJ’s products that combine AI, QR codes, and NFC technology, turning them into more than just physical gifts. The company’s metal badges and keychains are full-fledged data-driven engagement channels.

GS-JJ has pioneered the integration of AI into design processes, reducing design time by 80% and saving 40% of engineering resources. This has helped the company cut through the noise and make its mark in the event engagement industry.

There are a bunch of issues with traditional event merchandise, starting with limited functionality. Generic metal pins or other merchandise are often discarded immediately or put in a drawer, wasting the brand’s investment.

This led to the rise of QR codes, which enabled basic online-offline interaction and were integrated into brand merchandise. But even with QR codes, there’s still the need for active user effort, primarily scanning. 

To cater to these challenges, GS-JJ integrated NFC or Near Field Communication technology into event engagement merchandise to boost instant connection. The “tap-and-connect” experience draws in consumers.GS-JJ’s NFC metal pins, for example, can directly link to websites, social media, playlists or digital wallets. This gives users a more fluid experience and lifts overall engagement.

Our NFC-enabled pins and badges also let you track and analyse data in real time. Event and brand managers can clearly see how many people interacted with the products, at what time, and which content they viewed, offering reliable data to calculate ROI effectively.

Brands can then take measures to increase attendee engagement and increase interaction beyond the event. 

Smart event engagement begins with smart product applications. Using a custom neon sign is a great way to begin. A custom neon sign by GS-JJ’s sister brand, Neon Signs, can ensure visual engagement. It works well as a booth centrepiece or in photo areas. Guests can take photos in front of it and tag your brand on social media for easy, free publicity!

You can also choose neon signs with built-in QR codes or NFC tags for quick interaction. All in all, neon signs mix eye-catching visuals with a simple digital way to connect with people.

Then, there are GS-JJ’s challenge coins. They act as a premium keepsake with an embedded digital identity. A challenge coin makes an excellent gift for VIP attendees and corporate executives. GS-JJ took a step ahead by introducing NFC-enabled coins that can be linked to exclusive digital content, such as certificates, videos, and membership access. The company’s challenge coins are especially known for their strong emotional appeal. 

A lapel pin is great for social interaction. Brands can use them for attendee identification and role-based segmentation. Moreover, GS-JJ’s newly created NFC pins have unmatched functionality. Users can tap or scan them to access profiles and unlock event missions. The company’s commitment to customer service is reflected by the pins’ affordability. 

The real-world use cases of GS-JJ’s smart, NFC-integrated merchandise are undeniable. Brands can give smart pins instead of traditional business cards at trade shows. While business cards get bunched up in the wallet, these eye-catching pins become part of an attendee’s outfit and style. 

On the other hand, neo signs would drive foot traffic at festivals and public events. Customised booths would promote social sharing. At corporate events, GS-JJ’s challenge coins could act as a digital membership that drives loyalty and engagement. 

Tracking user engagement metrics with traditional event merchandise is practically impossible. This is why GS-JJ unlocked a way to transform event gifts into sources of insights. Brands can collect user engagement rates and dwell time through GS-JJ’s high-tech NFC pins and more. This directly leads to improved audience targeting and retargeting. The company has fulfilled its promise of transforming event engagement. 

The next generation of event marketing is expected to build upon the foundation set by GS-JJ. NFC-integrated event merchandise is the perfect way to integrate physical products with digital ecosystems, turning them into high-value marketing solutions. GS-JJ’s products also serve as data-collection channels.

GS-JJ works with global suppliers to stay ahead in smart promotional gifts. Our team combines design, production and technology experts, turning ideas into special souvenirs that resonate with people of all ages and cultures. If you’re looking to boost brand engagement at events and trade shows, AI-powered smart gifts are an ideal option.

To learn more about GS-JJ’s latest NFC-integrated event engagement tools and updates, you can visit their official website or reach the media relations team directly at 1-866-573-4920.

GS-JJ has its main office in Walnut, California. The company also runs factories and local branches across several countries, including the UK, Germany and Australia.

Visit https://www.gs-jj.com/ for full details about GS-JJ. For the latest industry insights and news, go to https://www.gs-jj.com/blogs/. You can also follow GS-JJ on Facebook, X and Instagram.