Why Nobody’s Eating McDonald’s Anymore (Video)
In this 8 August 2026 published video, host Michael Bordenaro talks about how McDonald’s is facing declining U.S. sales and traffic because soaring menu prices have broken its core value promise. A typical combo meal now approaches $10 to $15, alienating lower-income consumers who feel fast food no longer justifies the cost compared to cooking at home or fast-casual alternatives.
A basic combo order frequently hits $15, erasing the traditional $5–$10 “cheap and fast” social contract. Persistent food inflation has outpaced grocery store pricing, pushing budget-conscious patrons to eat at home. Lower-income households have sharply cut back on frequent visits as real incomes fail to keep pace with cumulative menu hikes.
High-profile safety incidents—such as the late 2024 E. coli outbreak linked to Quarter Pounder onions—temporarily slashed foot traffic and fractured consumer confidence. Many patrons cite a consensus decline in in-store experience, pointing to slow order fulfillment, cold food, and an over-reliance on automated digital kiosks rather than human service. Exec-level promotional missteps and confusing digital-app value tiers have failed to recapture everyday loyalty.
Many patrons share online that the financial math just doesn’t work out anymore for a quick, processed bite. “What used to be the cheap and convenient option is now approaching sit-down restaurant prices, leaving Americans wondering how fast food became so ridiculously expensive.” “If I can’t talk to an actual person to take my order, then as far as I’m concerned, that place doesn’t need my money either.”
https://youtu.be/skEArI3je9g
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