Feeling smug? Just how clean is green? – asks Energy Live News
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Greenwashing is a popular game in the commercial world to try and score points with consumers. But it’s usually meaningless at best, and likely misleading too. Any supposed “100% renewable” tariff would be a guarantee of spells with zero electricity, but on a grid system all electrons are equal. ELN joins in by promoting so-called ‘clean power’, but what about the mining and industrial processes used to manufacture and install so-called renewables, with life-cycles decades shorter than power stations? As usual the climate obsession results in people being taken for a ride.
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Utilita Energy has launched a hard-hitting national campaign to challenge misleading claims around “100% renewable” energy tariffs — revealing that half of the UK’s electricity still comes from fossil fuels, says Energy Live News.
In their advert, a woman hangs laundry in front of a wind farm — but half of the clothes remain dirty. [Talkshop comment – but it’s OK to burn naked-flame gas on stoves and wall fires?]
The visual metaphor spotlights the gap between green branding and the actual energy mix delivered to homes via the national grid.
. . .
Backed by consumer data, Utilita found that one in three people on a “100% renewable” tariff chose it to offset their guilt over energy waste — often without realising they weren’t using exclusively clean power.
Full article here.
Source: https://tallbloke.wordpress.com/2025/06/15/feeling-smug-just-how-clean-is-green-asks-energy-live-news/
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