These Are The Favorite Car Brands Of The Ultra-Rich
What car brands do America’s wealthiest drivers prefer?
While luxury brands may come to mind, data compiled by S&P Global Mobility highlights some interesting findings.
In this graphic, Visual Capitalist’s Marcu Lu ranks the favorite car brands of the ultra-rich, based on each brand’s percentage share of new registrations in the United States.
Data & Methodology
To come up with this analysis, S&P Global Mobility combined income data from the U.S. Census with their own vehicle registration and loyalty data. Ultra-wealthy households are defined as those with annual income of over $500,000.
| Rank | Brand | Ultra-Wealthy Market Share (% of new registrations) |
National Average Market Share (% of new registrations) |
|---|---|---|---|
| 1 |  Tesla |
19.3 | 4.7 |
| 2 |  BMW |
9.9 | 2.4 |
| 3 | Mercedes-Benz |
8.7 | 1.9 |
| 4 |  Land Rover |
5.8 | 0.6 |
| 5 |  Toyota |
4.6 | 14.0 |
| 6 | Audi |
4.6 | 1.2 |
| 7 | Ford |
4.1 | 9.3 |
| 8 | Lexus |
3.9 | 2.6 |
| 9 | Porsche |
3.9 | 0.4 |
| 10 | Rivian |
3.4 | 0.3 |
Tesla’s Popularity Among the Ultra-rich
Tesla is the most popular brand among America’s ultra-rich, accounting for an impressive 19.3% of new vehicle registrations.
This popularity is likely due to Tesla’s blend of technology and electric performance, which may resonate with wealthy buyers who value innovation and sustainability.
In fact, the ultra-rich are 17.5 percentage points more likely to buy an EV than the average American (85.1% vs 67.7%). This might explain why Rivian, a relatively new car brand, is #10 in this ranking with a 3.4% market share among ultra-rich.
Why Mainstream Brands Still Appeal to the Wealthy
Mainstream brands like Toyota and Ford continue to hold strong appeal among America’s ultra-rich.
These brands can deliver a more practical and reliable experience, and are among the cheapest car brands to own and maintain.
Another interesting stat: the Ford F-series pickup truck is the best-selling vehicle in 24 U.S. states.
If you’re enjoying our content, check out The Most Reliable Car Brands of 2025 on Voronoi, the new app from Visual Capitalist.
Tyler Durden Mon, 05/12/2025 – 18:00
Source: https://freedombunker.com/2025/05/12/these-are-the-favorite-car-brands-of-the-ultra-rich/
Anyone can join.
Anyone can contribute.
Anyone can become informed about their world.
"United We Stand" Click Here To Create Your Personal Citizen Journalist Account Today, Be Sure To Invite Your Friends.
Before It’s News® is a community of individuals who report on what’s going on around them, from all around the world. Anyone can join. Anyone can contribute. Anyone can become informed about their world. "United We Stand" Click Here To Create Your Personal Citizen Journalist Account Today, Be Sure To Invite Your Friends.
LION'S MANE PRODUCT
Try Our Lion’s Mane WHOLE MIND Nootropic Blend 60 Capsules
Mushrooms are having a moment. One fabulous fungus in particular, lion’s mane, may help improve memory, depression and anxiety symptoms. They are also an excellent source of nutrients that show promise as a therapy for dementia, and other neurodegenerative diseases. If you’re living with anxiety or depression, you may be curious about all the therapy options out there — including the natural ones.Our Lion’s Mane WHOLE MIND Nootropic Blend has been formulated to utilize the potency of Lion’s mane but also include the benefits of four other Highly Beneficial Mushrooms. Synergistically, they work together to Build your health through improving cognitive function and immunity regardless of your age. Our Nootropic not only improves your Cognitive Function and Activates your Immune System, but it benefits growth of Essential Gut Flora, further enhancing your Vitality.
Our Formula includes: Lion’s Mane Mushrooms which Increase Brain Power through nerve growth, lessen anxiety, reduce depression, and improve concentration. Its an excellent adaptogen, promotes sleep and improves immunity. Shiitake Mushrooms which Fight cancer cells and infectious disease, boost the immune system, promotes brain function, and serves as a source of B vitamins. Maitake Mushrooms which regulate blood sugar levels of diabetics, reduce hypertension and boosts the immune system. Reishi Mushrooms which Fight inflammation, liver disease, fatigue, tumor growth and cancer. They Improve skin disorders and soothes digestive problems, stomach ulcers and leaky gut syndrome. Chaga Mushrooms which have anti-aging effects, boost immune function, improve stamina and athletic performance, even act as a natural aphrodisiac, fighting diabetes and improving liver function. Try Our Lion’s Mane WHOLE MIND Nootropic Blend 60 Capsules Today. Be 100% Satisfied or Receive a Full Money Back Guarantee. Order Yours Today by Following This Link.
| Online: | |
| Visits: | 1,697,431,093 |
| Stories: | 8,420,631 |
Whistler Blowers, Insiders
