Carbon Neutral, Speech Negative: Amsterdam Bans Ads Featuring Meat & Fossil Fuels

Authored by Jonathan Turley,

In “The Indispensable Right: Free Speech in an Age of Rage,” I write about how censorship often becomes an insatiable appetite once countries go down the road of speech regulation. There is no better example than the Dutch and their recent ban on public ads for meat and fossil fuels. Activists have imposed similar limitations on advertising for products in the United States, from alcohol to tobacco. However, the Dutch law reflects how this tendency can metastasize into shielding citizens from unhealthy choices or influences.

It appears that Dutch painters such as Pieter Aertsen (with his work A Meat Stall with the Holy Family Giving Alms, above) were promoting harmful imagery in their work. As for Rembrandt’s “Slaughtered Ox,” the Dutch master is now little more than a climate change denier.

Starting on May 1, the ban on such images became part of Amsterdam’s push to achieve carbon neutrality by 2050. While purportedly neutral on carbon, it is manifestly negative on free speech.

As with other anti-free speech measures in Europe, this push again came from the left. The GreenLeft Party’s Anneke Veenhoff explained “I mean, if you want to be leading in climate policies and you rent out your walls to exactly the opposite, then what are you doing?”

The answer is engaging in free speech.

This is, of course, commercial speech, which is often subject to a lower level of protection. However, this shows the danger of using the differential standard to target products or industries viewed as unhealthy or ill-advised for consumers.

In Amsterdam, the ban will cover industries such as airlines, including KLM Royal Dutch Airlines, one of the largest employers and revenue generators in the country.

Notably, activists compare this to cigarette advertising bans, confirming the very slippery slope danger that those companies raised when they were targeted.

Hannah Prins, a paralegal at Advocates for the Future, is quoted as saying, “I don’t think it’s normal to see murdered animals on billboards. So I think it’s very good that that’s going to change.”

Other Dutch cities are now following suit, including Haarlem, Utrecht, and Nijmegen.

Of course, prostitutes still advertise live in Amsterdam and marijuana is a major industry for tourists.

If you want drugs, there are ample choices.

However, if you want a steak, you will have to rely on word-of-mouth directions.