Chicago Bears rookie Colston Loveland development before Super Bowl LX turns heads
Chicago Bears rookie Colston Loveland has been turning heads off the field, with fans buzzing about his new Charmin partnership ahead of Super Bowl 60.
Loveland’s rising profile off the field mirrors his on-field success. One of his most memorable breakout moments came in Week 9. The 21-year-old tight end scored a 58-yard touchdown that gave the Bears the lead over the Cincinnati Bengals with only 17 seconds left on the clock. That clutch play helped push Loveland to a standout season: 58 catches for 713 yards and six touchdowns.
Capping off an impressive 2025 season, Loveland has earned the Bears’ Rookie of the Year award. This established him as one of the NFL’s top new talents with a career poised for continued growth and bigger moments in the years ahead.
Bears’ Colston Loveland promotes Charmin’s Forever Roll ahead of Super Bowl LX
Charmin tapped Loveland to promote its “Forever Roll Starter Kit” as a Super Bowl party essential.
In an Instagram reel posted on Monday, the rookie showcases the kit, which includes a 1,700-sheet, two-ply roll and a stainless-steel holder, and calls it “the biggest roll, for the biggest game.”
“Hosting Super Bowl Sunday? There should only be one call on the play sheet = the @charmin Forever Roll. The BIGGEST roll, for the BIGGEST game. Your tight end will thank you for it.”
View this post on Instagram
Fans and supporters quickly reacted to the post.
“
,” Bears safety Jonathan Owens commented.
“I saw this today at Target. Genius idea and Colston is so hot ,” a fan wrote.
“Getting Colston to promote commercial-sized toilet paper post season is crazy work. Make that money though, Loveland. 
,” another said.
A supporter posted: “I just want this toilet paper because you told me to buy it.”
“I’ll be your toilet paper, Colston Loveland,” said another.
“ Alright, let the best Super Bowl commercial ratings begin,” a reaction read.
At 6-foot-6 and 240 pounds, Loveland earned praise from analysts for his athleticism, versatility and reliable hands. This makes him a difficult matchup for opposing defenders.
His partnership with Charmin marks one of his first major endorsements in the NFL, highlighting his influence off the field. From game-winning touchdowns to national ad campaigns, Loveland is quickly becoming a rising football star and a cultural figure.
With the Super Bowl 60 approaching, there’s a lot of attention on the Bears’ rookie — and his “Forever Roll” campaign.
The post Chicago Bears rookie Colston Loveland development before Super Bowl LX turns heads appeared first on ChiCitySports.
Source: https://www.chicitysports.com/chicago-bears-rookie-colston-loveland-development-super-bowl-lx-turns-heads
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