Bulls unveil City Edition jerseys with Chicago flag at the center

The Chicago Bulls have something new for fans before winter hits. The 2025-26 City Edition collection lands in stores November 11, and the uniforms make their court debut December 3 when Brooklyn comes to the United Center. This design pulls straight from Chicago’s flag and sets it against black, marrying city pride with a look that feels built for right now.

At 6-1 and atop the Eastern Conference, the Bulls have everyone’s attention again. Fans who follow the team’s odds and lines on sports betting websites have seen Chicago blow past early projections, and the Brooklyn game gives the squad another shot to prove this start holds up. The black-and-blue jerseys arrive just as the Bulls are worth paying attention to again.

Chicago flag gets a makeover

City Edition uniforms exist to capture a team’s hometown spirit, and the Bulls went straight to the source. Chicago’s flag brings four red stars and sky-blue stripes that everyone in the city knows, but the black foundation flips the whole thing. It’s clean, current, and talks to Chicago without leaning on the past. Motorola’s razr line partners with the Bulls again, which ties in a local tech angle and pushes the release past just jerseys. The drop includes hoodies, hats, and other pieces that keep the flag theme running through the whole line. The NBA rolls out City Edition gear across the league, but Chicago’s take stays locked on what separates this city from the rest.

Two-stage rollout builds anticipation

The mid-November retail launch isn’t random timing. It creates two separate moments for the Bulls to command attention. First, fans can buy the gear and wear it through the holidays. Then, three weeks later, the uniforms hit the court when the Nets come to town. That gap gives the organization two chances to generate buzz instead of one. The December 3 game becomes more than just another home date. The Bulls have planned themed nights around these uniforms all season, and the United Center will match its lighting and graphics to the black-and-blue scheme. These games turn into full productions instead of just jersey changes.

Identity over nostalgia

This design marks a clear departure from last season’s approach. Where the previous City Edition paid tribute to the old Chicago Stadium, this one focuses on the present-day city. Black works well on screens and social media, which matters when teams compete for attention online as much as they do on the floor. The blue accents connect to the flag without feeling forced or overly sentimental. It’s a visual language that fits both classic Chicago symbolism and current streetwear trends. The Bulls clearly understand their audience and how to market to them. City Edition drops have evolved from novelty releases into serious revenue opportunities, and the organization is treating this one accordingly.

United Center gets involved

The arena itself is part of the presentation. With new Banner Level seating and updated premium sections already in place, the City Edition nights will integrate into those upgrades. Expect coordinated towels, lighting packages, and video board content built around the flag theme. The goal is to make certain home games feel bigger than standard matchups, giving fans reasons to show up early and stay locked in throughout. It’s experiential marketing that turns a basketball game into a Chicago celebration.

Early access matters

The gear goes on sale November 11 through the Bulls’ official channels. Previous City Edition releases moved fast, so waiting means risking missed player options and sold-out sizes. The lifestyle line carries the flag design across multiple products, not just game jerseys. The drop happens right when holiday shopping picks up, and that’s no accident. The Bulls are banking on civic pride and gift-giving season to drive sales. This release blends team loyalty, city identity, and fashion in a package that works whether you’re courtside or just walking around Chicago.

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